Market Insights Consumer Tobacco Products

Cigars - Ghana

Ghana

In 2024, the revenue in the Cigars market in Ghana amounts to GHS US$2.4m.
It is projected that the market will experience an annual growth rate of 6.41% from 2024 to 2029.
When compared globally, in the United States generates the highest revenue in the Cigars market, with a total of US$13,330m in 2024.
Taking into account the total population, the per person revenue in the Cigars market is GHS US$0.09 in 2024.
Looking ahead to 2029, the volume in the Cigars market is expected to reach 12.9m pieces units.
Additionally, a volume growth of 1.9% is projected for 2025.
In terms of average volume per person, it is anticipated that each individual in Ghana will consume 0.4pieces units in the Cigars market in 2024.
Ghana's cigar market is thriving, with a growing demand for locally produced premium cigars.

Key regions: Worldwide, Singapore, Germany, United States, Philippines

Market

Region

Region comparison

Currency

Analyst Opinion

Cigars (including cigarillos) constitute a niche segment within the Tobacco Products market which, in recent years, has nevertheless attracted significant attention as a potential growth driver. Just as craft beers or premium spirits, cigars might buck the general secular trend of declining alcohol and tobacco volumes sales at large as sophisticated consumers might consume less in total but could at the same time be willing to spend more on each individual occasion to maximize indulgence.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Cigars.

Modeling approach:

The segment size is determined through a bottom-up approach. In order to analyze the markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.