Market Insights Consumer Tissue & Hygiene Paper

Toilet Paper - NAFTA

NAFTA

In 2024, the revenue generated in the Toilet Paper market is a staggering US$20.87bn.
This market is projected to experience an annual growth rate of 4.57% (Compound Annual Growth Rate) from 2024 to 2029.
When we compare this market globally, we find that in China leads the pack with a revenue of US$24,300m in 2024.
To put it in perspective, in 2024, each person contributes approximately US$40.89 to the total revenue in the Toilet Paper market.
This indicates the significance of this market in meeting the hygiene needs of individuals.
Looking ahead to 2029, it is estimated that the volume of the Toilet Paper market will reach 5.4bn kg units.
This represents a growth rate of 1.2% in 2025 alone.
On average, each person is expected to consume 10.0kg units of toilet paper in 2024.
These numbers highlight the strong presence and potential growth of the Toilet Paper market in the NAFTA region.
The demand for premium toilet paper in the United States has surged due to increased hygiene awareness and a preference for softer and more luxurious options.

Key regions: India, Worldwide, Philippines, Australia, Indonesia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).