Market Insights Consumer Tissue & Hygiene Paper

Toilet Paper - Bulgaria

Bulgaria

The Toilet Paper market in Bulgaria is projected to generate a revenue of US$140.50m in 2024.
It is anticipated that the market will experience an annual growth rate of 1.98% (CAGR 2024-2029).
When compared globally, in China is the leading revenue generator in this segment, with a projected revenue of US$24,300m in 2024.
In terms of per person revenues, the expected figure for Bulgaria in 2024 is US$21.23.
This means that each person in Bulgaria is projected to contribute this amount to the overall revenue of the Toilet Paper market.
Looking ahead to 2029, the volume of the Toilet Paper market in Bulgaria is expected to reach 59.5m kg.
Additionally, there is a forecasted volume growth of 0.1% in 2025.
This indicates a slight increase in the amount of toilet paper being consumed in the country.
On an individual level, the average volume per person in the Toilet Paper market in Bulgaria is expected to be 9.0kg in 2024.
This figure represents the average amount of toilet paper used by each person in the country.
Despite the increasing popularity of bidets, Bulgaria still relies heavily on traditional toilet paper for personal hygiene.

Key regions: India, Worldwide, Philippines, Australia, Indonesia

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).