Incontinence - NAFTA

NAFTA

Highlights

The revenue generated in the Incontinence market is projected to reach US$5.04bn by the year 2024.
It is anticipated that this market will experience an annual growth rate of 3.23% (CAGR 2024-2029).
When compared to other countries Worldwide, United States generates the highest revenue in this segment, with an estimated amount of US$4bn in 2024.
Taking into account the total population figures, the per person revenue in 2024 is estimated to be US$9.88.
In terms of volume, it is expected that the Incontinence market will reach 486.5m kg units by 2029.
Furthermore, a volume growth of 1.6% units is projected for the year 2025.0.
On average, each person is expected to contribute 0.9kg units to the Incontinence market in 2024.
It is worth noting that these figures pertain to the Incontinence market, which is a significant component of the overall market.
Additionally, these statistics are specific to the NAFTA region, which comprises the countries of the United States, Canada, and Mexico.
In NAFTA, the incontinence market is experiencing a surge in demand due to the aging population and increased awareness about the importance of managing incontinence.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).