Market Insights Consumer Tissue & Hygiene Paper

Incontinence - Kenya

Kenya

The Incontinence market in Kenya is projected to generate revenue of Ksh US$46.75m in 2024.
It is anticipated that the market will experience an annual growth rate of 5.71% (CAGR 2024-2029).
In a global context, in the United States leads the pack in terms of revenue generation, with a staggering amount of Ksh US$4,331m expected in 2024.
When considering the population size, the per person revenue in Kenya's Incontinence market is estimated to be Ksh US$0.83 in 2024.
Looking ahead to 2029, the volume in the Incontinence market is projected to reach 8.0m kg.
Additionally, a volume growth of 4.1% is expected in 2025.
On average, each person in Kenya is expected to contribute a volume of 0.1kg in the Incontinence market in 2024.
The incontinence market in Kenya is seeing a rise in demand for high-quality, affordable products to meet the needs of the aging population.

Key regions: Worldwide, United States, India, Philippines, Australia

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).