Market Insights Consumer Tissue & Hygiene Paper

Household Paper - Kenya

Kenya

In Kenya, the revenue generated in the Household Paper market in 2024 amounts to US$0.36bn.
It is projected that the market will experience an annual growth rate of 5.48% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in the Household Paper market, reaching US$17,050m in 2024.
In terms of per capita figures, each person in Kenya generates a revenue of US$6.37 in the Household Paper market in 2024.
Looking ahead, the volume of the Household Paper market is expected to reach 140.8m kg units by 2029.
Additionally, there is an estimated volume growth of 3.8% units in 2025.
On average, each person in Kenya is projected to use 2.1kg units of Household Paper market in 2024.
In Kenya, there is a growing demand for eco-friendly household paper products due to increasing awareness about environmental sustainability.

Key regions: Vietnam, Worldwide, Australia, Europe, South Korea

Market

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).