Market Insights Consumer Tissue & Hygiene Paper

Household Paper - Southern Europe

Southern Europe

In 2024, the Southern European household paper market is projected to generate a revenue of US$4.27bn.
It is anticipated that this market will experience an annual growth rate of 4.06% (CAGR 2024-2029).
When compared to other countries globally, in China leads the pack with a revenue of US$17,050m in 2024.
On a per-person basis, the household paper segment is estimated to generate US$18.05 in revenues in 2024.
Looking ahead to 2029, the volume of the household paper segment is expected to reach 1.1bn kg.
Additionally, a volume growth of 0.7% is projected for 2025.
Lastly, the average volume per person in the household paper segment is forecasted to be 4.7kg in 2024.
In Southern Europe, the demand for eco-friendly and sustainable household paper products is growing rapidly, with consumers in countries like Italy and Spain seeking out brands that prioritize environmental consciousness.

Key regions: Vietnam, Worldwide, Australia, Europe, South Korea

Market

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Region comparison

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).