Market Insights Consumer Tissue & Hygiene Paper

Household Paper - G20

In 2024, the Household Paper market in the G20 countries is projected to generate a revenue of US$69.65bn.
It is anticipated that the market will experience an annual growth rate of 4.34% (CAGR 2024-2029).
When compared globally, the majority of the revenue is expected to come from in China, with an estimated revenue of US$17,050m in 2024.
In terms of per capita figures, the revenue generated per person in the Household Paper market is predicted to be US$14.00 in 2024.
Looking ahead to 2029, the volume of the Household Paper market is projected to reach 21.5bn kg units.
Additionally, there is an expected volume growth of 2.2% in 2025.
Furthermore, the average volume per person in the Household Paper market is estimated to be 3.9kg units in 2024.
These numbers provide insights into the growth and potential of the Household Paper market within the G20 countries.
In the household paper market, China is experiencing a surge in demand for eco-friendly and sustainable products.

Key regions: Vietnam, Worldwide, Australia, Europe, South Korea

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tissue & Hygiene Paper products that comprises of Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Baby diapers, Face masks and Incontinence segments that are produced for private end customers for both offline retail and online retail.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, market data from independent databases and third-party sources, historical developments, current trends, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Tissue & Hygiene Paper market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).