Security - North America | Statista Market Forecast

Revenue in the Security market is projected to reach US$7.6bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.10%, resulting in a projected market volume of US$11.8bn by 2029.
In the Security market, the number of active households is expected to amount to 88.6m users by 2029.
Household penetration will be 38.6% in 2024 and is expected to hit 48.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$97.27.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in North America is experiencing steady growth and development due to various factors. Customer preferences in the Security market in North America are driven by the need for enhanced safety and security measures.

With the increasing number of security threats and incidents, both individuals and businesses are prioritizing the protection of their assets. Customers are seeking advanced security solutions that can effectively detect and prevent unauthorized access, theft, and other potential risks. Additionally, there is a growing demand for integrated security systems that can provide a comprehensive approach to security management.

Trends in the market indicate a shift towards more technologically advanced security solutions. The adoption of artificial intelligence (AI), machine learning, and Internet of Things (IoT) technologies is becoming increasingly prevalent in the Security market. These technologies enable real-time monitoring, predictive analysis, and automation, enhancing the effectiveness and efficiency of security systems.

Furthermore, there is a rising demand for cloud-based security solutions, which offer scalability, flexibility, and remote access capabilities. Local special circumstances in North America contribute to the development of the Security market. The region has a high concentration of industries such as finance, technology, and healthcare, which require robust security measures to protect sensitive information and assets.

Additionally, the increasing number of smart homes and smart cities in North America has created a need for integrated security systems that can seamlessly connect with other smart devices and provide a holistic approach to security. Underlying macroeconomic factors also play a role in the growth of the Security market in North America. The region has a stable economy and high disposable income levels, enabling individuals and businesses to invest in advanced security solutions.

Moreover, government regulations and initiatives aimed at enhancing security measures further drive the demand for security products and services. In conclusion, the Security market in North America is developing due to customer preferences for enhanced safety and security measures, the adoption of advanced technologies, local special circumstances such as the concentration of industries and the rise of smart homes and cities, and underlying macroeconomic factors such as a stable economy and government regulations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.