Security - Kazakhstan

  • Kazakhstan
  • Revenue in the Security market is projected to reach US$25.9m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.97%, resulting in a projected market volume of US$59.1m by 2029.
  • In the Security market, the number of active households is expected to amount to 2.9m users by 2029.
  • Household penetration will be 51.8% in 2024 and is expected to hit 62.7% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to US$9.09.
 
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Analyst Opinion

The Security market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences:
Customers in Kazakhstan are increasingly prioritizing the security of their homes, businesses, and personal belongings. This is driven by a growing awareness of the importance of security measures in protecting against theft, vandalism, and other criminal activities. Additionally, the rise of e-commerce and online banking has led to an increased demand for cybersecurity solutions to protect personal and financial information from cyber threats.

Trends in the market:
One of the key trends in the security market in Kazakhstan is the adoption of advanced technologies such as artificial intelligence (AI) and machine learning (ML) in security systems. These technologies enable more accurate threat detection and faster response times, enhancing overall security effectiveness. Furthermore, the integration of security systems with smart home technologies is gaining popularity, allowing customers to remotely monitor and control their security systems using their smartphones or other connected devices. Another trend in the market is the increasing use of biometric authentication systems. Biometric technologies such as fingerprint and facial recognition are being used to enhance access control and identity verification processes. This trend is driven by the need for more secure and convenient authentication methods, particularly in sectors such as banking, healthcare, and government.

Local special circumstances:
Kazakhstan's geographical location and geopolitical context play a significant role in shaping the security market. As a country located in Central Asia, Kazakhstan shares borders with several countries, including Russia and China. This proximity to potential security threats, such as terrorism, organized crime, and cyber attacks, creates a strong demand for robust security solutions. Furthermore, Kazakhstan is a rapidly developing country with a growing economy. This has led to an increase in wealth and the development of various industries, including construction, manufacturing, and finance. As these industries expand, the need for security services and solutions also grows, creating opportunities for companies operating in the security market.

Underlying macroeconomic factors:
Several macroeconomic factors contribute to the growth of the security market in Kazakhstan. Firstly, the government's focus on infrastructure development, particularly in sectors such as transportation and energy, has led to increased investments in security systems to protect these critical assets. Additionally, the country's efforts to attract foreign direct investment and promote economic diversification have resulted in the establishment of multinational companies and international organizations in Kazakhstan. These entities often have higher security requirements, driving the demand for advanced security solutions. Moreover, the increasing digitization of various industries and the widespread use of internet-connected devices have created new security challenges. This has led to an increased demand for cybersecurity solutions to protect against cyber threats, such as data breaches and ransomware attacks. The government and businesses in Kazakhstan are investing in cybersecurity measures to ensure the protection of sensitive information and maintain the trust of customers and partners. In conclusion, the Security market in Kazakhstan is experiencing growth due to increasing customer preferences for enhanced security measures, the adoption of advanced technologies, local special circumstances, and underlying macroeconomic factors. As the country continues to develop and face new security challenges, the demand for security solutions is expected to further increase in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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