Security - Italy | Statista Market Forecast

Revenue in the Security market is projected to reach US$162.4m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.49%, resulting in a projected market volume of US$244.0m by 2029.
In the Security market, the number of active households is expected to amount to 8.2m users by 2029.
Household penetration will be 28.7% in 2024 and is expected to hit 32.6% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$20.25.

Definition:

The Security market includes the sale of devices for networked access control and management for buildings and premises. This includes surveillance products (e.g., security cameras, motion sensors, programmable and remote control door locks) as well as equipment for risk monitoring (connected smoke detectors and humidity sensors).
Remote surveillance and emergency services from specialized security firms that are not related to smart home are not included.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include TP-LINK, Ring, Google, LG, Xiaomi, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for burglar prevention and other security issues
Motion sensors, door locks, security cameras (with or without face recognition)
Surveillance gadgets with connection to a broader smart home (e.g., eufyCam S330, Bosch Smart Home - Starter Set Alarm (Gen. 2))
Hazard prevention devices like water, smoke or gas sensors (e.g., TESLA Smart Intelligent Gas Sensor)

Classical security devices without smart home connection
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Security market in Italy has seen significant growth in recent years, driven by increasing concerns about safety and security among individuals and businesses. Customer preferences have shifted towards more advanced and sophisticated security solutions, including surveillance cameras, access control systems, and alarm systems.

This trend is in line with the global market, as advancements in technology and the increasing threat of crime have led to a growing demand for security products and services worldwide. Customer preferences in the Italian security market have been heavily influenced by the need for enhanced safety and protection. With the rise in crime rates and the increasing threat of terrorism, individuals and businesses are seeking more robust security solutions.

This has led to a greater demand for advanced surveillance systems that can provide real-time monitoring and alert systems that can quickly notify authorities in case of an emergency. Additionally, there is a growing preference for integrated security solutions that combine different elements, such as access control, video surveillance, and alarm systems, to provide comprehensive protection. One of the key trends in the Italian security market is the adoption of cloud-based security solutions.

This allows customers to access their security systems remotely and receive real-time updates and alerts on their smartphones or other devices. Cloud-based solutions also offer scalability and flexibility, allowing customers to easily add or remove devices as their security needs change. This trend is driven by the increasing availability and affordability of high-speed internet connections, as well as advancements in cloud technology.

Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies into security systems. AI and ML algorithms can analyze large amounts of data from surveillance cameras and other sensors to detect suspicious activities and identify potential threats. This enables security systems to become more proactive and predictive, helping to prevent incidents before they occur.

The adoption of AI and ML in the security market is expected to continue growing as these technologies become more advanced and affordable. Local special circumstances in Italy also play a role in the development of the security market. The country has a high population density, especially in urban areas, which increases the demand for security solutions to protect people and property.

Additionally, Italy has a rich cultural heritage and is home to many historical sites and valuable artifacts, which require specialized security measures to prevent theft and vandalism. These factors contribute to the overall growth of the security market in the country. Underlying macroeconomic factors, such as economic growth and stability, also influence the development of the security market in Italy.

A strong economy and stable business environment provide individuals and businesses with the financial means and confidence to invest in security solutions. Additionally, government initiatives and regulations aimed at improving public safety and security can drive the adoption of security technologies and services. In conclusion, the Security market in Italy is experiencing growth due to increasing concerns about safety and security.

Customer preferences have shifted towards more advanced and integrated security solutions, and there is a growing adoption of cloud-based and AI-powered technologies. Local special circumstances, such as high population density and cultural heritage, contribute to the development of the market. Underlying macroeconomic factors, such as economic growth and government initiatives, also play a role in shaping the security market in Italy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.