Security - Bhutan

  • Bhutan
  • Revenue in the Security market is projected to reach US$266.5k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 17.96%, resulting in a projected market volume of US$516.0k by 2028.
  • In the Security market, the number of active households is expected to amount to 5.9k users by 2028.
  • Household penetration will be 1.6% in 2024 and is expected to hit 2.7% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$84.02.
 
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Analyst Opinion

The Security market in Bhutan has been experiencing significant growth in recent years, driven by increasing customer preferences for advanced security solutions and the country's unique local special circumstances. Customer preferences in the Security market in Bhutan have been shifting towards more sophisticated and technologically advanced solutions.

With the rising awareness of the importance of security, customers are seeking comprehensive security systems that can protect their homes, businesses, and public spaces. This includes a demand for advanced surveillance cameras, access control systems, and alarm systems that can be remotely monitored and controlled. Additionally, customers are increasingly looking for integrated security solutions that can provide a seamless experience across different devices and platforms.

Trends in the Security market in Bhutan indicate a growing emphasis on cybersecurity. As the country becomes more digitally connected, the risk of cyber threats and attacks increases. This has led to a surge in demand for cybersecurity solutions, including firewalls, antivirus software, and intrusion detection systems.

Furthermore, there is a growing need for cybersecurity services and expertise to help organizations protect their sensitive data and networks. This trend is expected to continue as Bhutan's economy becomes more reliant on digital technologies. One of the unique local special circumstances in Bhutan is the emphasis on preserving cultural heritage and maintaining traditional values.

This has influenced the Security market in the country, as customers prefer security solutions that are aesthetically pleasing and blend seamlessly with the architectural and cultural aspects of their surroundings. As a result, security companies are developing innovative solutions that combine advanced technology with traditional designs, such as surveillance cameras disguised as traditional artifacts or access control systems integrated into traditional doorways. Another local special circumstance that has contributed to the development of the Security market in Bhutan is the country's strategic location in the Himalayas.

Bhutan shares borders with two major regional powers, India and China, which makes it a potential target for geopolitical tensions and security threats. This has led to increased investments in security infrastructure, including border surveillance systems and military-grade security solutions. The government of Bhutan has also implemented policies and regulations to enhance national security, creating opportunities for security companies to provide their expertise and solutions.

Underlying macroeconomic factors, such as the country's economic growth and increasing disposable income, have also contributed to the development of the Security market in Bhutan. As the economy expands, individuals and businesses have more resources to invest in security solutions. Additionally, the government's focus on infrastructure development and urbanization has created a demand for security systems in new residential and commercial projects.

In conclusion, the Security market in Bhutan is experiencing growth due to shifting customer preferences for advanced security solutions, the emphasis on cybersecurity, unique local special circumstances, and underlying macroeconomic factors. As the country continues to develop, the demand for security systems and services is expected to increase, presenting opportunities for both domestic and international security companies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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