Smart Home - Bhutan

  • Bhutan
  • Revenue in the Smart Home market is projected to reach US$985.5k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.23%, resulting in a projected market volume of US$1,755.0k by 2029.
  • Household penetration will be 58.5% in 2024 and is expected to hit 71.8% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to US$7.04.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
 
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Analyst Opinion

The adoption of Smart Home technology in Bhutan is on the rise, driven by increasing awareness and demand for convenience and energy efficiency in households.

Customer preferences:
Bhutanese consumers are increasingly looking for ways to make their homes more efficient, convenient, and secure. This has led to a growing interest in Smart Home devices that can automate tasks, enhance security, and save energy. With the younger population becoming more tech-savvy, there is a rising demand for smart gadgets that can be controlled remotely via smartphones or voice assistants.

Trends in the market:
One noticeable trend in the Smart Home market in Bhutan is the gradual integration of smart devices into traditional Bhutanese architecture. Homeowners are finding ways to incorporate modern technology seamlessly into their traditional homes, blending the convenience of Smart Home devices with the cultural aesthetics of Bhutanese architecture. Additionally, there is a growing trend towards sustainable living, with consumers opting for energy-efficient smart appliances to reduce their carbon footprint.

Local special circumstances:
Bhutan's unique geography and focus on Gross National Happiness have influenced the Smart Home market in the country. The government's emphasis on environmental conservation and sustainability has encouraged the adoption of Smart Home technology that promotes energy efficiency and reduces waste. Furthermore, the limited availability of certain resources in Bhutan has led to a greater appreciation for Smart Home devices that optimize resource usage.

Underlying macroeconomic factors:
The gradual economic development in Bhutan has resulted in an increase in disposable income among the population. This has allowed more households to invest in Smart Home technology as a way to enhance their quality of life. Additionally, the government's initiatives to promote digital literacy and technological innovation have created a conducive environment for the growth of the Smart Home market in Bhutan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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