Alcoholic Drinks - Bhutan | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$18.9m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.9m in 2024.
Revenue, combined amounts to US$20.8m in 2024.
The revenue, at home is expected to grow annually by 3.88% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$23.83 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 7.2m L by 2024.
Volume, out-of-home is expected to amount to 413.5k L in 2024.
Volume, combined is expected to amount to 7.6m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.4% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 9.12L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Bhutan is experiencing significant growth and development in recent years.

Customer preferences: Bhutanese consumers have shown a growing preference for alcoholic drinks, particularly beer and spirits. This can be attributed to changing lifestyles and increasing disposable incomes. As more people have access to higher incomes, they are willing to spend more on leisure activities, including the consumption of alcoholic beverages. Additionally, the younger generation in Bhutan is becoming more open to experimenting with different types of alcoholic drinks, leading to a diversification of consumer preferences in the market.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Bhutan is the increasing popularity of craft beers. Craft beers are gaining traction among consumers who are looking for unique and high-quality products. The demand for craft beers is driven by consumers' desire for variety and their willingness to pay a premium for artisanal and locally-produced beverages. This trend is aligned with the global craft beer movement, which has seen significant growth in recent years. Another trend in the market is the rising demand for premium spirits. Bhutanese consumers are increasingly seeking out premium and imported spirits, such as whiskey and vodka. This can be attributed to a growing appreciation for international brands and the perception that premium spirits offer superior quality and taste. The demand for premium spirits is also driven by the rise in cocktail culture, as more consumers are experimenting with mixing their own drinks at home or at bars.

Local special circumstances: Bhutan has a unique drinking culture that is deeply rooted in tradition and social customs. Alcohol plays a significant role in Bhutanese social gatherings and celebrations, such as weddings and religious festivals. The consumption of alcohol is seen as a way to foster social connections and build relationships. This cultural context contributes to the overall demand for alcoholic drinks in Bhutan.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Bhutan can be attributed to several macroeconomic factors. Firstly, Bhutan has experienced steady economic growth in recent years, which has resulted in an increase in disposable incomes. As people have more money to spend, they are able to allocate a greater portion of their budget to discretionary items such as alcoholic beverages. Secondly, Bhutan has witnessed a rise in tourism, with an increasing number of international visitors coming to explore the country's natural beauty and cultural heritage. This influx of tourists has created a demand for alcoholic drinks, both in hotels and restaurants, as well as in duty-free shops. The tourism sector has become an important driver of the Alcoholic Drinks market in Bhutan. In conclusion, the Alcoholic Drinks market in Bhutan is experiencing growth and development due to changing customer preferences, including a growing demand for craft beers and premium spirits. The unique drinking culture and social customs in Bhutan also contribute to the overall demand for alcoholic beverages. Additionally, underlying macroeconomic factors such as economic growth and increased tourism have further fueled the market's expansion.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.