Home Entertainment - South Africa

Revenue in the Home Entertainment market is projected to reach US$106.1m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.62%, resulting in a projected market volume of US$132.9m by 2029.
In the Home Entertainment market, the number of active households is expected to amount to 4.7m users by 2029.
Household penetration will be 9.9% in 2024 and is expected to hit 30.3% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$72.97.

Definition:

Home Entertainmentmarket comprises the sale of products for multi-room entertainment (e.g., sound systems) as well as connected remote controls and streaming devices (e.g., Amazon Fire TV stick, Google Chromecast).
General, freely programmable buttons and switches (see Control & Connectivity) or light bulbs for different lighting scenarios (see Comfort & Lighting) are not included. Smart TVs are also not considered here because their functions are, in most cases, not directly controlled via the Internet but networking is primarily used for the retrieval of media content.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon, Google, Harman Kardon, Samsung, Bose, and other brands renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Digitally connected and controlled devices for entertainment purposes
Various multiroom entertainment systems (audio and/or video) with a primary focus on entertainment (e.g., Juke 6& 8, Sonos Era 100 Arc 5.1 Heimkino Set)
Streaming devices (e.g., Amazon Fire TV stick, Google Chromecast)
Entertainment remotes

Classical entertainment devices without smart home connection
Smart TVs and receivers without smart home integration
Smart speakers with a primary focus on Control & Connectivity (Amazon Echo, Google Home etc.)
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

The Home Entertainment market in South Africa is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Home Entertainment market in South Africa are shifting towards more immersive and interactive experiences.

Consumers are increasingly seeking high-quality audio and visual equipment, such as home theater systems and surround sound speakers, to enhance their entertainment experiences at home. Additionally, there is a growing demand for smart home devices that integrate with entertainment systems, allowing for seamless control and access to a wide range of content. Trends in the market indicate a rise in the adoption of streaming services and digital content consumption.

With the increasing availability of high-speed internet and the proliferation of smartphones, consumers are opting for on-demand streaming platforms like Netflix and Amazon Prime Video, which offer a vast library of movies, TV shows, and original content. This trend is further fueled by the convenience and affordability of streaming services, as well as the preference for personalized content consumption. Local special circumstances, such as the limited availability of movie theaters and the high cost of cinema tickets, have also contributed to the growth of the Home Entertainment market in South Africa.

Many consumers find it more convenient and cost-effective to invest in home entertainment systems that provide a similar cinematic experience. Additionally, the COVID-19 pandemic has accelerated the adoption of home entertainment solutions, as people spend more time at home and seek ways to recreate the theater experience within their own living spaces. Underlying macroeconomic factors, such as the increasing disposable income and urbanization rates in South Africa, have also played a role in the development of the Home Entertainment market.

As more households have the financial means to invest in entertainment systems, the demand for high-quality audio and visual equipment has risen. Furthermore, the growing urban population, with its higher concentration of tech-savvy consumers, has created a favorable market environment for innovative home entertainment solutions. In conclusion, the Home Entertainment market in South Africa is experiencing growth and development driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

With a focus on immersive experiences, streaming services, and digital content consumption, the market is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

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