Control & Connectivity - South Africa

Revenue in the Control & Connectivity market is projected to reach US$70.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.97%, resulting in a projected market volume of US$134.9m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 3.1m users by 2029.
Household penetration will be 5.6% in 2024 and is expected to hit 19.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$85.12.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in South Africa has been experiencing significant growth in recent years. This can be attributed to several factors, including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences in South Africa have been shifting towards increased connectivity and control in various aspects of their lives. This includes the demand for smart home technology, which allows individuals to remotely control and monitor their homes through their smartphones. Additionally, there is a growing interest in connected cars, with consumers seeking vehicles that offer advanced connectivity features.

These customer preferences have been driving the growth of the Control & Connectivity market in South Africa. Trends in the market also play a significant role in the development of the Control & Connectivity market in South Africa. One of the key trends is the increasing adoption of Internet of Things (IoT) technology.

This technology enables devices to connect and communicate with each other, allowing for greater control and connectivity. South Africa has been embracing IoT technology across various industries, including manufacturing, healthcare, and agriculture. This has created a demand for control and connectivity solutions to support these IoT-enabled systems.

Another trend in the market is the rise of cloud computing. Cloud-based solutions offer flexible and scalable control and connectivity options, allowing businesses to easily manage and monitor their systems from anywhere. This trend has been particularly relevant in South Africa, where businesses are looking for cost-effective and efficient solutions to improve their operations.

The adoption of cloud-based control and connectivity solutions has been driving the growth of the market in the country. Local special circumstances also contribute to the development of the Control & Connectivity market in South Africa. The country has a large population with increasing urbanization, which creates a need for smart city solutions.

These solutions require advanced control and connectivity capabilities to manage various aspects of urban life, such as transportation, energy, and public safety. The South African government has recognized the importance of smart city initiatives and has been investing in infrastructure and technology to support these developments. Underlying macroeconomic factors also play a role in the growth of the Control & Connectivity market in South Africa.

The country has been experiencing steady economic growth, which has resulted in increased disposable income and consumer spending. This has created a favorable environment for the adoption of control and connectivity solutions, as consumers have the means to invest in these technologies. Additionally, South Africa has a strong telecommunications infrastructure, which provides a solid foundation for the development and deployment of control and connectivity solutions.

In conclusion, the Control & Connectivity market in South Africa is experiencing significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for increased connectivity and control, the adoption of IoT and cloud computing technologies, the need for smart city solutions, and the favorable economic environment are all contributing to the development of the market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.