Control & Connectivity - Bulgaria

Revenue in the Control & Connectivity market is projected to reach US$11.3m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.97%, resulting in a projected market volume of US$17.3m by 2029.
In the Control & Connectivity market, the number of active households is expected to amount to 395.6k users by 2029.
Household penetration will be 7.9% in 2024 and is expected to hit 13.7% by 2029.
The average revenue per installed Smart Home currently is expected to amount to US$49.53.

Definition:

The Control & Connectivity market includes the essential equipment (connected and remote-control devices) and services that are part of an intelligent home network. The segment includes smart speakers (Amazon Echo, Google Home, etc.), central control and communication units (hub/gateway), programmable control buttons (e.g. wall switches and adjustable dials), and smart plugs for the control of non-smart devices.

Additional Information:

The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Amazon and Google, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.

Gateways/hubs that are capable of controlling devices of all segments (e.g., Smart Home Zigbee 3.0 Gateway Smik)
Smart speakers with a primary focus on control and digital assistants (e.g., Sonoro STREAM, Bose Smart Speaker 500)
Control buttons and smart plugs/sockets (e.g., TP-Link KE100 KIT, Aoycocr Wi-Fi Smart Socket)

Connected home appliances (see Smart Appliances)
Multiroom speaker systems with a primary focus on entertainment (see Home Entertainment)
Smartphones and tablets
B2B/C2C sales of any kind (e.g., to hotels or office buildings)

The Control & Connectivity market in Bulgaria has been experiencing steady growth in recent years, driven by increasing customer preferences for smart and connected devices. With the rise of the Internet of Things (IoT) and the need for seamless connectivity, consumers in Bulgaria are increasingly seeking products and solutions that provide control and connectivity in their everyday lives.

Customer preferences: In line with global trends, Bulgarian consumers have shown a growing preference for smart home devices and connected appliances. The convenience and efficiency offered by these products, such as smart thermostats, lighting systems, and security cameras, have made them increasingly popular among tech-savvy consumers. Additionally, the demand for connected cars and wearable devices has also been on the rise, as Bulgarians seek to integrate technology into various aspects of their lives.

Trends in the market: One of the key trends in the Control & Connectivity market in Bulgaria is the increasing adoption of smart home automation systems. These systems allow users to control and monitor various aspects of their homes, such as lighting, heating, and security, through their smartphones or voice assistants. This trend is driven by the desire for convenience, energy efficiency, and enhanced security. Another trend in the market is the growing popularity of connected cars. Bulgarian consumers are increasingly interested in vehicles that offer advanced connectivity features, such as GPS navigation, real-time traffic updates, and remote vehicle control. This trend is fueled by the need for seamless connectivity on the go and the desire for a more personalized driving experience.

Local special circumstances: Bulgaria has a relatively high internet penetration rate, with a large portion of the population having access to the internet. This has created a favorable environment for the growth of the Control & Connectivity market, as consumers are more likely to embrace connected devices and services. Additionally, the government has been actively promoting the development of the digital economy, which further supports the growth of the market.

Underlying macroeconomic factors: The steady economic growth in Bulgaria has contributed to the increasing purchasing power of consumers, allowing them to invest in smart and connected devices. Furthermore, the country's favorable business environment and low labor costs have attracted foreign companies to invest in the Control & Connectivity market, leading to increased competition and innovation. In conclusion, the Control & Connectivity market in Bulgaria is experiencing growth due to customer preferences for smart and connected devices. The increasing adoption of smart home automation systems and connected cars reflects the desire for convenience, efficiency, and enhanced connectivity. With a high internet penetration rate and a favorable business environment, Bulgaria is well-positioned to continue its growth in the Control & Connectivity market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Smart homes use connected devices and appliances to perform actions, tasks, and automated routines to save money, time, and energy. They are the ongoing revolution of the humble home appliance mixed with AI, robotics, and improvement in IoT technologies. AI in particular, speeding up response times and working as an automation bridge between homeowner and home is already having an impact.