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  3. OTC Pharmaceuticals

Wound Care - Benelux

Benelux
  • Revenue in the Wound Care market amounts to US$88.46m in 2024. The market is expected to grow annually by 0.12% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$1bn in 2024).
  • In relation to total population figures, per person revenues of US$2.94 are generated in 2024.

Definition:
The Wound Care market consists of a comprehensive array of over-the-counter (OTC) solutions. These solutions are aimed at managing wounds, promoting healing, and preventing infections. The product offerings encompass adhesive bandages for minor wound coverage, first aid kits providing extensive supplies, gauze and tape for maintaining cleanliness, as well as wound healing ointments that support the recovery of damaged skin and wounds. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Additional information:
The Wound Care market comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
For more information on the data displayed, use the info button next to the boxes.

In-Scope

  • Plasters
  • Adhesive Bandages
  • First Aid Kits
  • Gauze
  • Healing Ointment

Out-Of-Scope

  • Anti-Foot Blister Products
  • Wound Closure Devices, which require professional application
  • Prescription Wound Treatments

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

Most recent update: Mar 2024

Source: Statista Market Insights

Analyst Opinion

The Wound Care market in Benelux has been experiencing steady growth in recent years, driven by increasing customer preferences for advanced wound care products and the presence of local special circumstances. Customer preferences in the Benelux region have shifted towards advanced wound care products, such as dressings and devices that promote faster healing and reduce the risk of infection.

This trend is in line with the global market, where there is a growing demand for innovative wound care solutions. Customers in Benelux are increasingly seeking products that are easy to use, cost-effective, and provide optimal patient outcomes. They are also placing importance on products that are environmentally friendly and sustainable.

One of the key trends in the Wound Care market in Benelux is the increasing adoption of digital technologies in wound management. Digital wound care solutions, such as mobile apps and telemedicine platforms, are being used to monitor and manage wounds remotely, improving patient convenience and reducing healthcare costs. This trend is driven by the need for more efficient and effective wound care, especially in the context of an aging population and rising healthcare costs.

Another trend in the Benelux market is the growing focus on prevention and early intervention in wound care. Healthcare providers and patients are recognizing the importance of proactive wound management to prevent complications and reduce the need for more intensive treatments. This trend is supported by the development of innovative wound care products, such as advanced dressings and negative pressure wound therapy systems, that facilitate early wound healing and prevent infections.

In addition to customer preferences, there are local special circumstances that contribute to the development of the Wound Care market in Benelux. The region has a well-developed healthcare infrastructure and a high level of healthcare expenditure, which supports the adoption of advanced wound care products. Furthermore, the Benelux countries have a high prevalence of chronic diseases, such as diabetes and cardiovascular diseases, which are associated with an increased risk of chronic wounds.

This creates a significant market opportunity for wound care products and services. Underlying macroeconomic factors, such as population demographics and healthcare policies, also play a role in the development of the Wound Care market in Benelux. The region has an aging population, which is more prone to chronic wounds and requires specialized wound care.

Additionally, the governments in the Benelux countries have implemented healthcare policies that prioritize the prevention and management of chronic wounds, driving the demand for wound care products and services. In conclusion, the Wound Care market in Benelux is developing in response to customer preferences for advanced wound care products, the presence of local special circumstances, and underlying macroeconomic factors. The adoption of digital technologies, focus on prevention and early intervention, and the well-developed healthcare infrastructure in the region are key drivers of market growth.

Global Comparison

Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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