Market Insights Consumer OTC Pharmaceuticals

Sleep Aids - Ghana

Ghana

Revenue in the Sleep Aids market amounts to US$0.66m in 2024. The market is expected to grow annually by 5.92% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$2,103m in 2024).
In relation to total population figures, per person revenues of US$0.02 are generated in 2024.

Key regions: Thailand, Indonesia, United States, Europe, Philippines

Market

Region

Region comparison

Currency

Analyst Opinion

The Sleep Aids market in Ghana is experiencing significant growth as more and more people are seeking solutions for their sleep-related issues.

Customer preferences: Customers in Ghana are increasingly becoming aware of the importance of a good night's sleep for their overall well-being. They are actively seeking out sleep aids to help them achieve better sleep quality and address sleep disorders. The demand for sleep aids is driven by factors such as stress, lifestyle changes, and the increasing prevalence of sleep-related disorders.

Trends in the market: One of the key trends in the Sleep Aids market in Ghana is the growing popularity of natural sleep aids. Customers are increasingly looking for products that are made from natural ingredients and have minimal side effects. Natural sleep aids such as herbal teas, essential oils, and relaxation techniques are gaining traction in the market. Another trend in the market is the rising demand for sleep tracking devices. Customers are interested in monitoring their sleep patterns and understanding the factors that affect their sleep quality. Sleep tracking devices, such as wearable gadgets and smartphone apps, provide valuable insights into sleep patterns and help users make necessary adjustments to improve their sleep.

Local special circumstances: Ghana has a high prevalence of sleep-related disorders, such as insomnia and sleep apnea. This has contributed to the growing demand for sleep aids in the country. Additionally, the increasing urbanization and changing lifestyles have led to higher stress levels among the population, further driving the need for sleep aids.

Underlying macroeconomic factors: The growing middle class in Ghana has increased disposable income, allowing more people to afford sleep aids. Additionally, the increasing awareness of the importance of sleep and the availability of a wide range of sleep aids in the market have also contributed to the growth of the Sleep Aids market in Ghana. In conclusion, the Sleep Aids market in Ghana is experiencing significant growth due to the increasing awareness of the importance of sleep and the rising prevalence of sleep-related disorders. Customers are seeking out natural sleep aids and sleep tracking devices to improve their sleep quality. The high prevalence of sleep disorders and the changing lifestyles in Ghana are driving the demand for sleep aids. The growing middle class and increasing disposable income are also contributing to the growth of the market. Overall, the Sleep Aids market in Ghana is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.