Eye Care - Southern Europe

Southern Europe

Highlights

Revenue in the Eye Care market amounts to US$313.20m in 2024. The market is expected to grow annually by 2.25% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$1bn in 2024).
In relation to total population figures, per person revenues of US$1.32 are generated in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Eye Care market in Southern Europe is experiencing significant growth and development in recent years. Customer preferences in the Eye Care market in Southern Europe are shifting towards a greater focus on preventive and proactive eye health.

Consumers are becoming more aware of the importance of maintaining good eye health and are seeking products and services that can help them achieve this goal. This includes a growing demand for vision correction solutions such as contact lenses and eyeglasses, as well as a desire for innovative and technologically advanced eye care products. Additionally, there is a rising interest in natural and organic eye care products, as consumers become more conscious of the ingredients used in their personal care products.

One of the key trends in the Eye Care market in Southern Europe is the increasing popularity of online retail channels. Consumers are increasingly turning to online platforms to purchase eye care products, driven by the convenience and wide product selection offered by online retailers. This trend is particularly pronounced in urban areas, where access to physical stores may be limited.

Online retailers are also capitalizing on this trend by offering personalized recommendations and virtual try-on tools, which enhance the customer experience and help consumers make informed purchasing decisions. Another trend in the Eye Care market in Southern Europe is the growing demand for specialized eye care services. As the population ages, there is an increased prevalence of age-related eye conditions such as cataracts and macular degeneration.

This has led to a greater demand for specialized eye care services such as surgical procedures and treatments. Additionally, advancements in technology have made these services more accessible and affordable, further driving their popularity. Local special circumstances in the Eye Care market in Southern Europe include the presence of a large aging population.

As the population ages, there is a higher demand for eye care services and products. This presents both opportunities and challenges for market players, as they need to cater to the specific needs of this demographic while also addressing the preferences of younger consumers. Additionally, Southern Europe is known for its strong cultural emphasis on personal appearance and fashion.

This has led to a greater demand for stylish and fashionable eyewear, driving the growth of the eyeglasses segment in the market. Underlying macroeconomic factors such as economic stability and disposable income levels also play a role in the development of the Eye Care market in Southern Europe. As the economy improves and disposable income levels rise, consumers are more willing to spend on eye care products and services.

This has contributed to the growth of the market and is expected to continue driving its development in the future. Overall, the Eye Care market in Southern Europe is experiencing significant growth and development, driven by changing customer preferences, technological advancements, and underlying macroeconomic factors. Market players need to adapt to these trends and special circumstances in order to capitalize on the opportunities presented by this evolving market.

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.