Bottled Water - South America

The Bottled Water market in South America has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers in South America. As people become more health-conscious and aware of the importance of hydration, they are increasingly choosing bottled water as their beverage of choice. This is driven by concerns about the quality and safety of tap water, as well as the convenience and portability of bottled water.

Trends in the market: In addition to changing customer preferences, there are several trends that are driving the growth of the bottled water market in South America. One of these trends is the increasing popularity of flavored and functional waters. Consumers are looking for more variety and added health benefits in their beverages, and flavored and functional waters provide a convenient and tasty option. Another trend in the market is the rise of premium bottled water brands. As disposable incomes increase in South America, consumers are willing to spend more on premium products, including bottled water. Premium brands often offer unique packaging and marketing strategies to differentiate themselves from their competitors.

Local special circumstances: There are also some local special circumstances that are impacting the development of the bottled water market in South America. For example, in countries like Brazil and Argentina, where the tap water quality is not always reliable, consumers are more likely to turn to bottled water as a safe and convenient alternative. Additionally, in countries with hot climates, such as Colombia and Venezuela, the demand for bottled water is higher due to the need for hydration.

Underlying macroeconomic factors: The growth of the bottled water market in South America is also influenced by underlying macroeconomic factors. Economic growth and rising disposable incomes in the region have increased consumer purchasing power, making bottled water more affordable for a larger segment of the population. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, further driving the demand for bottled water. In conclusion, the Bottled Water market in South America is developing rapidly due to changing customer preferences, including a growing focus on health and convenience. The market is also influenced by trends such as the popularity of flavored and functional waters and the rise of premium brands. Local special circumstances, such as unreliable tap water quality and hot climates, further contribute to the growth of the market. Finally, underlying macroeconomic factors, such as economic growth and rising disposable incomes, play a significant role in driving the demand for bottled water in South America.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.