Soft Drinks - Luxembourg

The Soft Drinks market in Luxembourg has been experiencing steady growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Luxembourg have shifted towards healthier and more natural options in the Soft Drinks market. Consumers are increasingly seeking beverages that are low in sugar, free from artificial additives, and made with natural ingredients. This trend is in line with the global movement towards healthier lifestyles and the growing awareness of the negative health effects of sugary drinks. As a result, there has been a rise in demand for natural fruit juices, flavored water, and unsweetened beverages in Luxembourg. Trends in the Soft Drinks market in Luxembourg are also influenced by global and regional market developments. The increasing popularity of functional beverages, such as energy drinks and sports drinks, has been observed in Luxembourg as well. These beverages offer added benefits, such as increased energy or improved hydration, and appeal to consumers who lead active lifestyles or seek specific health benefits. Additionally, the rising trend of premiumization has impacted the Soft Drinks market in Luxembourg, with consumers willing to pay more for high-quality and innovative beverages. Local special circumstances in Luxembourg also play a role in the development of the Soft Drinks market. The country's high standard of living and disposable income levels contribute to the willingness of consumers to spend more on premium and healthier beverage options. Additionally, Luxembourg's position as a financial hub and home to many international corporations attracts a diverse population, including expatriates and tourists. This multicultural environment creates opportunities for the introduction of new and exotic Soft Drinks flavors and brands, catering to the diverse tastes and preferences of the population. Underlying macroeconomic factors, such as economic growth and stability, also contribute to the development of the Soft Drinks market in Luxembourg. The country's strong economy and high GDP per capita provide a favorable environment for businesses to thrive and consumers to have the purchasing power to afford premium beverages. Furthermore, the government's focus on sustainability and environmental protection has led to increased demand for eco-friendly packaging and production methods in the Soft Drinks market. In conclusion, the Soft Drinks market in Luxembourg is experiencing growth due to changing customer preferences towards healthier and more natural options, emerging trends in the global and regional markets, local special circumstances, and underlying macroeconomic factors. As consumers continue to prioritize their health and seek premium and innovative beverages, the Soft Drinks market in Luxembourg is expected to continue its positive trajectory.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.