Ready-to-Drink (RTD) Coffee - Luxembourg

Luxembourg, a small country in Western Europe, has seen a significant growth in the Ready-to-Drink (RTD) Coffee market in recent years.

Customer preferences: Luxembourg, like many other developed countries, has seen a shift in consumer preferences towards convenience and on-the-go consumption. This has led to an increased demand for ready-to-drink beverages, including coffee. Busy lifestyles and the need for quick and easy options have contributed to the popularity of RTD coffee among consumers in Luxembourg.

Trends in the market: One of the key trends in the RTD coffee market in Luxembourg is the growing demand for premium and specialty coffee products. Consumers are becoming more discerning and are willing to pay a premium for high-quality and unique coffee offerings. This trend is driven by a desire for a more elevated coffee experience and a growing appreciation for different flavors and brewing methods. Another trend in the market is the increasing availability and variety of RTD coffee products. Luxembourg has seen a rise in the number of coffee shops, cafes, and convenience stores offering a wide range of RTD coffee options. This has made it easier for consumers to access their favorite coffee drinks on-the-go, further fueling the growth of the market.

Local special circumstances: Luxembourg's high disposable income and affluent population have also contributed to the growth of the RTD coffee market. With a strong economy and a high standard of living, Luxembourg residents have the means to indulge in premium and specialty coffee products. This has created a favorable environment for the growth of the RTD coffee market in the country.

Underlying macroeconomic factors: Luxembourg's strong economy and stable political environment have played a significant role in the development of the RTD coffee market. The country has a high GDP per capita and a low unemployment rate, which has resulted in increased consumer spending power. This, in turn, has driven the demand for convenience products like RTD coffee. Additionally, Luxembourg's strategic location within Europe and its status as a financial hub have attracted multinational companies, leading to an influx of international products and brands, including RTD coffee options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Luxembourg has experienced significant growth due to changing customer preferences, the availability of premium and specialty coffee products, the high disposable income of the population, and the country's strong economy. These factors have created a favorable environment for the development of the RTD coffee market, making it a lucrative industry in Luxembourg.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.