Soft Drinks - Finland | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$1.60bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$700.70m in 2024.
Revenue, combined amounts to US$2.30bn in 2024.
The revenue, at home is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$287.90 are generated in 2024.
In the Soft Drinks market, volume, at home is expected to amount to 590.90m L by 2024.
Volume, out-of-home is expected to amount to 52.51m L in 2024.
Volume, combined is expected to amount to 643.40m L in 2024.
The Soft Drinks market is expected to show a volume growth, at home of 1.6% in 2025.0.
The average volume per person, at home in the Soft Drinks market is expected to amount to 106.50L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

Carbonated Soft Drinks (Cola, Lemonade etc.)
Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
Energy & Sports Drinks

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Soft Drinks market in Finland has been experiencing steady growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Finland, there is a growing demand for healthier beverage options, which has led to an increase in the consumption of low-sugar and natural soft drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are free from artificial additives and sweeteners. This trend is also seen in other parts of Europe and is driven by a desire for a healthier lifestyle.

Trends in the market: One of the key trends in the Soft Drinks market in Finland is the rise in the popularity of functional beverages. These are drinks that offer additional health benefits beyond basic hydration. Functional beverages often contain vitamins, minerals, and other ingredients that are believed to have a positive impact on health. This trend is driven by consumers' desire to improve their overall well-being and is in line with the global trend towards functional foods and beverages. Another trend in the Soft Drinks market in Finland is the increasing popularity of locally produced and organic soft drinks. Finnish consumers have a strong preference for products that are made using locally sourced ingredients and are environmentally friendly. This trend is driven by a desire to support local businesses and reduce the carbon footprint associated with food and beverage production.

Local special circumstances: Finland has a unique geography and climate, which has influenced the development of the Soft Drinks market. The country has an abundance of natural resources, including clean water and berries, which are often used as ingredients in soft drinks. Finnish consumers have a strong connection to nature and appreciate products that are made using local ingredients. This has created opportunities for local soft drink manufacturers to differentiate themselves in the market.

Underlying macroeconomic factors: The Soft Drinks market in Finland is also influenced by macroeconomic factors. The country has a high standard of living and a strong economy, which has led to increased disposable income and higher consumer spending. This has contributed to the growth of the Soft Drinks market as consumers have more money to spend on beverages. In conclusion, the Soft Drinks market in Finland is experiencing growth due to changing consumer preferences towards healthier options, the rise of functional beverages, and the demand for locally produced and organic soft drinks. The unique geography and climate of Finland, along with the country's strong economy, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.