Ready-to-Drink (RTD) Tea - Finland

The Ready-to-Drink (RTD) Tea market in Finland has been experiencing steady growth in recent years. Customer preferences for healthier beverage options, convenience, and unique flavors have contributed to the increasing popularity of RTD tea in the country.

Customer preferences: Finnish consumers have shown a growing interest in healthier beverage options, moving away from sugary carbonated drinks towards beverages that offer functional benefits. Ready-to-Drink tea, with its natural ingredients and perceived health benefits, has become a popular choice among health-conscious consumers. The convenience factor of RTD tea also appeals to busy individuals who are looking for a quick and refreshing drink on the go.

Trends in the market: One of the key trends in the RTD tea market in Finland is the demand for unique flavors and innovative blends. Consumers are increasingly seeking out teas with interesting flavor profiles, such as herbal infusions, fruit-infused teas, and exotic tea blends. This trend is driven by the desire for new taste experiences and the influence of global flavor trends. Another trend in the market is the rise of premium and organic RTD tea products. Finnish consumers are willing to pay a premium for high-quality, organic teas that are sourced sustainably and produced with minimal additives. This trend reflects the growing awareness and importance of environmental sustainability and ethical sourcing practices among Finnish consumers.

Local special circumstances: Finland's climate and cultural traditions also play a role in shaping the RTD tea market. Finland has a long history of tea consumption, with tea being a popular beverage choice throughout the year. The cold climate and long winters make hot tea a comforting and popular choice among Finnish consumers. This cultural preference for tea has translated into a strong demand for RTD tea, as consumers seek convenient and ready-to-drink alternatives to traditional brewed tea.

Underlying macroeconomic factors: The growing RTD tea market in Finland is also influenced by broader macroeconomic factors. Finland has a strong economy and high disposable income levels, which allows consumers to spend more on premium and healthier beverage options. Additionally, the increasing trend of urbanization and busy lifestyles has led to a greater demand for convenient and on-the-go products, including RTD tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Finland is driven by customer preferences for healthier beverage options, convenience, and unique flavors. The demand for RTD tea is also influenced by local cultural traditions and the country's strong economy. As Finnish consumers continue to prioritize health and convenience, the RTD tea market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.