Soft Drinks - China

The Soft Drinks market in China has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in China have shifted towards healthier and more natural beverage options, leading to increased demand for soft drinks that are low in sugar and free from artificial additives. This trend is in line with global market trends, as consumers worldwide are becoming more health-conscious and seeking out products that align with their wellness goals. As a result, we have seen a rise in the consumption of bottled water, fruit juices, and herbal teas, which are perceived as healthier alternatives to traditional carbonated soft drinks. In addition to health considerations, customer preferences in China are also influenced by cultural factors. Tea has a long-standing tradition in Chinese culture, and it remains a popular choice among consumers. However, there has been a growing interest in Western-style beverages, such as coffee and carbonated soft drinks, particularly among younger consumers. This shift in preferences is driven by factors such as urbanization, globalization, and the influence of Western media and popular culture. Trends in the Soft Drinks market in China include the rise of functional beverages, such as energy drinks and sports drinks, which cater to consumers' desire for products that provide specific health benefits or enhance performance. These beverages often contain added vitamins, minerals, or other ingredients that are believed to have positive effects on the body. This trend is not unique to China, as functional beverages have gained popularity worldwide. Another trend in the Soft Drinks market in China is the increasing popularity of ready-to-drink (RTD) beverages, which offer convenience and on-the-go consumption. RTD beverages include packaged teas, coffees, and fruit juices that are sold in single-serve bottles or cans. This trend is driven by the busy lifestyles of Chinese consumers, who are looking for convenient options that can be consumed while commuting or at work. Local special circumstances in China also play a role in the development of the Soft Drinks market. The country's large population and rising disposable incomes have contributed to the growth of the market. Additionally, China's rapid urbanization has led to the expansion of modern retail channels, such as supermarkets and convenience stores, which provide greater access to a wide range of soft drink options. Underlying macroeconomic factors, such as GDP growth and inflation rates, also influence the Soft Drinks market in China. As the country's economy continues to grow, consumer purchasing power increases, leading to higher demand for soft drinks. However, inflationary pressures can affect the affordability of soft drinks and impact consumer spending patterns. In conclusion, the Soft Drinks market in China is evolving to meet changing customer preferences for healthier and more convenient beverage options. The rise of functional beverages, RTD beverages, and the influence of Western culture are driving trends in the market. Local special circumstances, such as China's large population and rapid urbanization, contribute to the growth of the market. Underlying macroeconomic factors also play a role in shaping the Soft Drinks market in China.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.