Juices - China

The Juices market in China has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing health-conscious population.

Customer preferences: Chinese consumers are increasingly seeking healthier beverage options, and this has led to a surge in demand for juices. Juices are perceived as a natural and nutritious choice, offering a wide range of flavors and health benefits. Additionally, the convenience of ready-to-drink juices has also contributed to their popularity among busy urban consumers.

Trends in the market: One of the key trends in the Chinese Juices market is the rise of functional juices. These are juices that are fortified with vitamins, minerals, and other beneficial ingredients to cater to specific health needs. Functional juices are gaining traction among health-conscious consumers who are looking for targeted solutions to address their individual health concerns. Another trend in the market is the increasing popularity of exotic and premium juices. Chinese consumers are becoming more adventurous in their beverage choices and are willing to try new flavors and ingredients. This has created opportunities for international juice brands to introduce unique and exotic flavors to the Chinese market.

Local special circumstances: China's large and diverse population presents both opportunities and challenges for the Juices market. While the market is vast, it is also highly competitive, with both domestic and international players vying for market share. Domestic brands have the advantage of understanding local tastes and preferences, while international brands bring their global expertise and reputation. Furthermore, China's rapid urbanization and rising middle class have resulted in changing lifestyles and dietary habits. As consumers become more health-conscious and seek convenient and nutritious options, the demand for juices is expected to continue growing.

Underlying macroeconomic factors: China's strong economic growth has contributed to the increasing disposable income of its population. As a result, consumers have more purchasing power and are willing to spend on premium and healthier products, including juices. Additionally, the government's focus on promoting a healthy lifestyle and reducing the consumption of sugary beverages has further fueled the demand for juices. In conclusion, the Juices market in China is witnessing significant growth due to changing consumer preferences, including a shift towards healthier beverage options. The rise of functional and premium juices, along with the country's large and diverse population, present opportunities and challenges for both domestic and international brands. With China's strong economic growth and government initiatives promoting a healthy lifestyle, the demand for juices is expected to continue rising in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.