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Soft Drinks - Australia

Australia
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Soft Drinks market amounts to US$7.26bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$8.90bn in 2024.
  • Revenue, combined amounts to US$16.17bn in 2024.
  • The revenue, at home is expected to grow annually by 2.61% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated United States (US$114bn in 2024).
  • In relation to total population figures, the average revenue per capita, at home of US$272.10 are generated in 2024.
  • In the Soft Drinks market, volume, at home is expected to amount to 2.80bn L by 2024.
  • Volume, out-of-home is expected to amount to 501.80m L in 2024.
  • Volume, combined is expected to amount to 3.30bn L in 2024.
  • The Soft Drinks market is expected to show a volume growth, at home of 0.0% in 2025.0.
  • The average volume per person, at home in the Soft Drinks market is expected to amount to 104.80L in 2024.

Definition:

The market Soft Drinks covers varieties of prepared water-based beverages to which flavoring additives (sugar or sweeteners, aromas etc.) have been added. These include cola drinks and lemonades, but also energy drinks, fruit nectars and soft drinks with fruit juice content, as well as value-added or flavored water. Coffee and tea-based drinks are not included.

Structure:

The Soft Drinks market is structured into 3 markets:

  • Carbonated Soft Drinks denote all artificially sweetened and carbonated Non-Alcoholic Drinks.
  • Non-Carbonated Soft Drinks contain non-alcoholic liquid refreshment beverages that are not artificially carbonated.
  • Energy & Sports Drinks include energy drinks and sports drinks, providing functional benefits such as mental and physical stimulation.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Suntory, Red Bull, and Keurig Dr Pepper.

In-Scope

  • Carbonated Soft Drinks (Cola, Lemonade etc.)
  • Non-Carbonated Soft Drinks (nectars, value-added or flavoured water etc.)
  • Energy & Sports Drinks

Out-Of-Scope

  • Hot Drinks
  • Powdered drink mixes and syrups (e.g. Post-Mix Drinks)
Soft Drinks: market data & analysis - Cover

Market Insights report

Soft Drinks: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Volume

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Price

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Apr 2024

    Source: Statista Market Insights

    Sales Channels

    Most recent update: May 2024

    Source: Statista Market Insights

    Demographics

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Soft Drinks market in Australia has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Soft Drinks market in Australia have shifted towards healthier options, such as low-sugar or sugar-free beverages, as consumers become more health-conscious. This trend is in line with global market preferences, as consumers worldwide are increasingly seeking healthier alternatives to traditional soft drinks. In addition, there is a growing demand for natural and organic ingredients, as consumers become more aware of the potential health benefits associated with these products. This shift in customer preferences has led to the introduction of a wide range of healthier soft drink options in the Australian market, including natural fruit juices, sparkling water, and functional beverages. One of the key trends in the Soft Drinks market in Australia is the increasing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients, targeting specific health benefits such as improved digestion, increased energy, or enhanced mental focus. This trend is driven by consumers' desire for products that not only quench their thirst but also provide additional health benefits. The demand for functional beverages is expected to continue growing in the coming years, as consumers become more conscious of their health and well-being. Another trend in the Soft Drinks market in Australia is the rising popularity of ready-to-drink (RTD) beverages, particularly among busy urban consumers. RTD beverages offer convenience and on-the-go consumption, catering to the fast-paced lifestyle of modern consumers. This trend is driven by factors such as increasing urbanization, changing work patterns, and the growing popularity of cafes and coffee shops. As a result, there has been a surge in the availability and variety of RTD soft drinks in the Australian market, including bottled iced teas, coffee-based beverages, and energy drinks. Local special circumstances in Australia, such as the country's warm climate and outdoor lifestyle, also contribute to the growth of the Soft Drinks market. Australians have a strong affinity for outdoor activities, sports, and barbecues, creating a high demand for refreshing beverages. This has led to the popularity of soft drinks such as carbonated sodas, sports drinks, and iced teas, which are often consumed to quench thirst and provide a refreshing experience during outdoor activities. Underlying macroeconomic factors, such as population growth, disposable income levels, and changing demographics, also play a significant role in the development of the Soft Drinks market in Australia. The country's growing population and increasing disposable income levels have resulted in higher consumer spending on beverages, including soft drinks. Moreover, changing demographics, such as an aging population and an increase in multicultural communities, have led to a diversification of consumer preferences and an expansion of the soft drink market. Overall, the Soft Drinks market in Australia is experiencing growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue evolving in response to consumer demand for healthier options, functional beverages, and convenient on-the-go consumption.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

    Modeling approach:

    Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

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    Soft Drinks: market data & analysis - BackgroundSoft Drinks: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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