Soft Drinks - APAC

The Soft Drinks market is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of the industry.

Customer preferences: Soft drinks have shifted towards healthier options in recent years. Consumers are becoming more health-conscious and are seeking beverages that are low in sugar, natural, and free from artificial additives. This has led to a rise in demand for products such as flavored water, natural fruit juices, and functional beverages.

Trends in the market: In addition, there is a growing trend towards premium and craft soft drinks, as consumers are willing to pay a higher price for unique and high-quality products. The Soft Drinks market is also influenced by various trends. One of the key trends is the increasing popularity of functional beverages. These beverages are fortified with vitamins, minerals, and other ingredients that offer health benefits. Functional beverages cater to the growing demand for products that not only quench thirst but also provide additional nutritional value.

Local special circumstances: Local special circumstances also play a crucial role in shaping the Soft Drinks market. Each country or region has its own unique cultural preferences and tastes when it comes to beverages. For example, in some countries, carbonated soft drinks are more popular, while in others, fruit juices and herbal teas are the preferred choice. Additionally, local regulations and taxes can impact the availability and affordability of certain soft drinks. For instance, some countries have implemented sugar taxes to discourage the consumption of sugary beverages and promote healthier options.

Underlying macroeconomic factors: Underlying macroeconomic factors also contribute to the development of the Soft Drinks market. Economic growth and rising disposable incomes in emerging markets have led to an increase in consumer spending on beverages. As people's purchasing power increases, they are more willing to spend on premium and healthier soft drinks. On the other hand, in mature markets, the industry is driven by innovation and new product launches to cater to changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.