Ready-to-Drink (RTD) Tea - Chad

Chad

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$328.80k in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$17.85k in 2024.
Revenue, combined amounts to US$346.60k in 2024.
The revenue, at home is expected to grow annually by 4.76% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.02 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 166.10k L by 2024.
Volume, out-of-home is expected to amount to 2.54k L in 2024.
Volume, combined is expected to amount to 168.60k L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 2.7% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.01L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Chad has been experiencing significant growth in recent years.

Customer preferences: Chadian consumers have shown a growing preference for convenient and healthy beverage options, which has contributed to the increasing popularity of RTD tea. The ready-to-drink format allows consumers to enjoy tea on-the-go without the need for brewing or steeping. Additionally, RTD tea is often perceived as a healthier alternative to carbonated soft drinks, as it is often made with natural ingredients and contains fewer calories and sugar.

Trends in the market: One of the key trends in the RTD tea market in Chad is the introduction of new flavors and product varieties. Manufacturers are constantly innovating to cater to the diverse taste preferences of consumers. For example, there has been a rise in the availability of fruit-flavored RTD teas, such as lemon, peach, and mango. This variety of flavors helps to attract a wider consumer base and encourages repeat purchases. Another trend in the market is the increasing focus on packaging and branding. Manufacturers are investing in eye-catching and informative packaging designs to differentiate their products on the store shelves. This is particularly important in a competitive market like Chad, where consumers have a wide range of choices. Additionally, brands are leveraging social media and digital marketing platforms to create awareness and engage with consumers.

Local special circumstances: Chad is a landlocked country in Central Africa with a hot climate, making it an ideal market for refreshing beverages like RTD tea. The convenience and portability of RTD tea make it a popular choice among consumers, especially during the hot summer months. Moreover, the cultural significance of tea in Chad, where it is often consumed as a social and ceremonial beverage, further contributes to the growing demand for RTD tea.

Underlying macroeconomic factors: The growing middle class in Chad is a key driver of the RTD tea market. As disposable incomes rise, consumers are willing to spend more on premium and convenient beverage options. Additionally, urbanization and changing lifestyles have led to an increase in the demand for on-the-go products like RTD tea. Furthermore, the expanding retail sector, with the establishment of supermarkets and convenience stores, has made RTD tea more accessible to a larger consumer base. In conclusion, the Ready-to-Drink (RTD) Tea market in Chad is witnessing growth due to customer preferences for convenient and healthy beverages, the introduction of new flavors and product varieties, the focus on packaging and branding, the local climate, and the underlying macroeconomic factors such as the growing middle class and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.