Bottled Water - Chad

The Bottled Water market in Chad has been experiencing significant growth in recent years. Customer preferences for bottled water have shifted towards healthier and more convenient options, driving the demand for bottled water products. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market.

Customer preferences: In Chad, customer preferences have been shifting towards healthier beverage options. Bottled water is seen as a healthier alternative to sugary drinks and is often chosen by consumers who are conscious about their health and wellness. The convenience of bottled water also appeals to busy individuals who are constantly on the go. As a result, the demand for bottled water has been steadily increasing in Chad.

Trends in the market: One of the key trends in the bottled water market in Chad is the rise of premium and flavored bottled water products. Consumers are willing to pay a premium for bottled water that offers additional benefits, such as enhanced flavors or added vitamins and minerals. This trend is driven by the desire for variety and the perception that these products are healthier and more refreshing. Another trend in the market is the growing popularity of bottled water in rural areas. As access to clean drinking water remains a challenge in many parts of Chad, bottled water has become a reliable and safe source of hydration for people living in these areas. This trend is expected to continue as infrastructure improvements and increased awareness about the importance of clean drinking water continue to drive demand.

Local special circumstances: Chad is a landlocked country with limited access to fresh water sources. The scarcity of clean drinking water in some areas has led to a higher reliance on bottled water as a primary source of hydration. Additionally, the hot and arid climate in Chad further contributes to the demand for bottled water, as individuals need to stay hydrated throughout the day.

Underlying macroeconomic factors: Chad has experienced steady economic growth in recent years, which has led to an increase in disposable income. As a result, consumers have more purchasing power and are able to afford bottled water on a regular basis. Furthermore, the rapid urbanization and changing lifestyle patterns in Chad have also contributed to the growth of the bottled water market. As more people move to urban areas and adopt a more fast-paced lifestyle, the demand for convenient and portable hydration options like bottled water has increased. In conclusion, the Bottled Water market in Chad is developing due to changing customer preferences for healthier and more convenient beverage options. The rise of premium and flavored bottled water products, as well as the growing popularity of bottled water in rural areas, are key trends in the market. Local special circumstances, such as limited access to fresh water sources and the hot climate, further contribute to the demand for bottled water. Additionally, underlying macroeconomic factors, including economic growth and urbanization, have also played a significant role in the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.