Ready-to-Drink (RTD) Tea - Burundi

The Ready-to-Drink (RTD) Tea market in Burundi has been experiencing significant growth in recent years.

Customer preferences: Burundi has a long-standing tea culture, with tea being one of the most popular beverages in the country. The convenience and portability of ready-to-drink tea products have made them increasingly popular among Burundian consumers. Additionally, the health-conscious trend worldwide has also influenced consumer preferences in Burundi, with many individuals opting for healthier beverage options. Ready-to-drink tea, particularly those that are low in sugar and made with natural ingredients, align with these preferences.

Trends in the market: One of the key trends in the ready-to-drink tea market in Burundi is the increasing demand for flavored and functional teas. Consumers are looking for unique and innovative flavors, such as fruit-infused teas or herbal blends, that offer a refreshing and enjoyable drinking experience. Additionally, there is a growing interest in functional teas that offer health benefits, such as teas with added antioxidants or those that promote digestion or relaxation. Another trend in the market is the rise of premium ready-to-drink tea products. As disposable incomes in Burundi continue to rise, consumers are willing to spend more on high-quality and premium beverages. This has led to an increase in the availability and demand for premium ready-to-drink tea brands that offer superior taste and packaging.

Local special circumstances: Burundi's agricultural sector plays a crucial role in its economy, with tea being one of the key agricultural exports. The country has favorable climatic conditions for tea cultivation, which has led to the establishment of tea plantations across the country. This local production of tea has contributed to the availability and affordability of tea products, including ready-to-drink tea, in the domestic market.

Underlying macroeconomic factors: The growing middle class in Burundi, coupled with increasing disposable incomes, has fueled the demand for ready-to-drink tea. As more individuals have the means to spend on non-essential items, the market for ready-to-drink tea has expanded. Additionally, urbanization and changing lifestyles have also contributed to the growth of the market, as consumers seek convenient and on-the-go beverage options. Furthermore, the government's efforts to promote the agricultural sector and attract foreign investment have also had a positive impact on the ready-to-drink tea market in Burundi. These initiatives have led to increased tea production and improved infrastructure, which has facilitated the distribution and availability of ready-to-drink tea products in the country. In conclusion, the ready-to-drink tea market in Burundi is experiencing growth due to customer preferences for convenient and healthier beverage options, as well as the availability of local tea production and favorable macroeconomic factors. The increasing demand for flavored and functional teas, as well as premium products, reflects changing consumer preferences and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.