Alcoholic Drinks - Burundi

The Alcoholic Drinks market in Burundi has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Burundi, there has been a shift in customer preferences towards premium and craft alcoholic drinks. Consumers are increasingly seeking unique and high-quality products, and are willing to pay a premium for them. This trend is driven by a growing middle class with higher disposable incomes and a desire for more sophisticated and diverse drinking experiences. As a result, there has been an increase in the demand for premium wines, craft beers, and artisanal spirits in the market.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Burundi is the rise of local breweries and wineries. These local producers are capitalizing on the demand for craft and premium drinks by offering unique and high-quality products that cater to the tastes and preferences of the local consumers. This trend is also driven by the desire to support local businesses and promote the country's cultural heritage. Another trend in the market is the growing popularity of imported alcoholic drinks. Burundi has seen an increase in the availability of imported wines, beers, and spirits, which has fueled consumer interest in trying new and exotic products. This trend is supported by the expanding global market for alcoholic drinks and the ease of international trade.

Local special circumstances: Burundi has a rich cultural heritage and a long history of traditional brewing and winemaking. This has created a unique market for traditional and locally-produced alcoholic drinks. Local brands that tap into this cultural heritage and offer authentic and traditional products have gained popularity among consumers. Additionally, the local climate and geography are favorable for the production of certain types of alcoholic drinks, such as wines and spirits, which further contribute to the growth of the market.

Underlying macroeconomic factors: The growth of the Alcoholic Drinks market in Burundi is also influenced by underlying macroeconomic factors. The country has experienced stable economic growth in recent years, which has resulted in increased consumer spending power. Additionally, the government has implemented policies to support the development of the alcoholic drinks industry, such as reducing taxes and regulations on local producers. These factors have created a favorable business environment for both local and international players in the market. In conclusion, the Alcoholic Drinks market in Burundi is developing due to changing customer preferences towards premium and craft drinks, the rise of local breweries and wineries, the growing popularity of imported drinks, the unique cultural heritage and favorable local circumstances, and the underlying macroeconomic factors that support the growth of the industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.