Ready-to-Drink (RTD) Coffee & Tea - Burundi

The Ready-to-Drink (RTD) Coffee & Tea market in Burundi has been experiencing significant growth in recent years.

Customer preferences: Burundian consumers have shown a growing preference for convenience and on-the-go beverages, which has contributed to the increasing popularity of RTD coffee and tea in the country. The fast-paced lifestyle and busy schedules of consumers have led to a shift in their beverage choices, with many opting for ready-to-drink options that can be easily consumed without the need for preparation or brewing.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Burundi is the rise of local and regional brands. Burundian consumers are increasingly seeking out products that are made locally or within the region, as they value supporting local businesses and the economy. This trend has led to the emergence of several local RTD coffee and tea brands that cater specifically to the preferences and tastes of Burundian consumers. Another trend in the market is the growing demand for healthier and natural ingredients in RTD coffee and tea products. Consumers are becoming more health-conscious and are actively seeking out beverages that are made with natural ingredients and have reduced sugar content. This has led to the introduction of a variety of healthier options in the market, including low-sugar and organic RTD coffee and tea products.

Local special circumstances: Burundi is known for its strong tea culture, with tea being one of the most popular beverages in the country. This cultural preference for tea has influenced the RTD coffee and tea market, with tea-based RTD beverages being particularly popular among Burundian consumers. Additionally, the availability of locally grown tea leaves has made it easier for local manufacturers to produce tea-based RTD products, further driving the growth of the market.

Underlying macroeconomic factors: The growing middle class and increasing disposable income in Burundi have played a significant role in the development of the RTD Coffee & Tea market. As consumers have more purchasing power, they are able to afford the convenience and premium pricing associated with RTD beverages. Additionally, the improving infrastructure and expanding retail sector in the country have made RTD coffee and tea products more accessible to a wider consumer base. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Burundi is experiencing growth due to the changing customer preferences for convenience and on-the-go beverages. The market is driven by the rise of local and regional brands, the demand for healthier ingredients, the strong tea culture in the country, and the growing middle class and disposable income. These factors have created a favorable environment for the development and expansion of the RTD coffee and tea market in Burundi.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.