Ready-to-Drink (RTD) Tea - Benin

Benin

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Ready-to-Drink (RTD) Tea market amounts to US$278.70k in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$30.30k in 2024.
Revenue, combined amounts to US$309.00k in 2024.
The revenue, at home is expected to grow annually by 4.23% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$24bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.02 are generated in 2024.
In the Ready-to-Drink (RTD) Tea market, volume, at home is expected to amount to 181.40k L by 2024.
Volume, out-of-home is expected to amount to 5.56k L in 2024.
Volume, combined is expected to amount to 187.00k L in 2024.
The Ready-to-Drink (RTD) Tea market is expected to show a volume growth, at home of 3.6% in 2025.0.
The average volume per person, at home in the Ready-to-Drink (RTD) Tea market is expected to amount to 0.01L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Ready-to-Drink (RTD) Tea market in Benin has been experiencing significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Benin, there is a growing demand for convenient and healthy beverage options, which has contributed to the rise in popularity of RTD tea. Consumers are increasingly seeking out ready-to-drink beverages that offer a refreshing taste and are also perceived as healthier alternatives to carbonated soft drinks. This shift in consumer preferences towards healthier options has been a key driver of the growth in the RTD tea market in Benin.

Trends in the market: One of the notable trends in the RTD tea market in Benin is the increasing availability of a wide range of flavors and varieties. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse taste preferences of consumers. This has not only expanded the product offerings in the market but has also attracted new consumers who are looking for unique and interesting flavors. Another trend in the market is the rising popularity of natural and organic RTD tea products. Consumers in Benin are becoming more conscious about the ingredients used in their food and beverages, and are actively seeking out products that are made with natural and organic ingredients. This has led to the emergence of several organic RTD tea brands in the market, catering to this growing demand.

Local special circumstances: Benin, being a tropical country, experiences hot and humid weather for a significant part of the year. This climatic condition has played a role in driving the demand for refreshing and hydrating beverages like RTD tea. The convenience of ready-to-drink packaging makes it an ideal choice for consumers to quench their thirst and stay hydrated throughout the day.

Underlying macroeconomic factors: The growing middle class in Benin, coupled with increasing disposable incomes, has also contributed to the growth of the RTD tea market. As consumers have more purchasing power, they are able to afford premium and higher-priced RTD tea products. This has created opportunities for both local and international brands to expand their presence in the market and cater to the evolving needs of consumers. In conclusion, the Ready-to-Drink (RTD) Tea market in Benin is experiencing growth due to changing consumer preferences towards healthier options, the availability of a wide range of flavors and varieties, the rising popularity of natural and organic products, the tropical climate, and the increasing disposable incomes of consumers. These factors have created a favorable environment for the growth of the RTD tea market in Benin.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.