Beauty & Personal Care - Benin

Benin

In 2024, the Beauty & Personal Care market in Benin is projected to generate revenue amounting to US$777.90m.
It is expected to experience an annual growth rate of 4.03% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is estimated to have a market volume of US$367.50m in 2024.
When compared globally, in the United States leads in revenue generation with US$100bn in 2024.
In terms of per capita figures, in Benin is expected to generate US$55.25 in revenue per person in 2024.
Furthermore, online sales are anticipated to contribute 8.5% of the total revenue in the Beauty & Personal Care market by 2024.
Despite the limited availability of beauty products in Benin, there is a growing demand for natural and organic skincare and haircare products among the population.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.