Juices - Benin

The Juices market in Benin has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances. Benin, located in West Africa, has a growing population with increasing disposable income, leading to a rise in consumer demand for healthier beverage options.

Customer preferences: In Benin, there is a growing preference for healthier alternatives to carbonated soft drinks, leading to an increased demand for juices. Consumers are becoming more health-conscious and are seeking beverages that are natural, nutritious, and free from artificial additives. This shift in customer preferences has driven the demand for juices made from fresh fruits and vegetables, as they are perceived to be healthier and more beneficial for overall well-being.

Trends in the market: One of the key trends in the Benin Juices market is the rising popularity of locally sourced and organic juices. Consumers are increasingly interested in supporting local farmers and sustainable agriculture practices. This trend has led to the emergence of small-scale juice producers who focus on using locally grown fruits and vegetables to create unique and flavorful juice blends. These local brands often highlight their commitment to quality and the use of natural ingredients, resonating with health-conscious consumers. Another trend in the Benin Juices market is the growing demand for functional juices. Functional juices are formulated to provide specific health benefits, such as boosting immunity, improving digestion, or providing energy. These juices often contain added vitamins, minerals, or herbal extracts that are believed to have positive effects on health. As consumers become more aware of the potential benefits of functional beverages, the demand for these types of juices is expected to continue to grow.

Local special circumstances: Benin has a favorable climate for agriculture, with abundant sunshine and fertile soil, making it an ideal location for fruit and vegetable cultivation. This allows local juice producers to source high-quality and fresh ingredients locally, reducing the need for imports. Additionally, the government of Benin has been supportive of the agriculture sector, providing incentives and support to local farmers. This has contributed to the growth of the local juice industry and the availability of a wide variety of fruits and vegetables for juice production.

Underlying macroeconomic factors: The growing population and increasing disposable income in Benin have played a significant role in driving the growth of the Juices market. As more people can afford to purchase juices regularly, the demand for these beverages has increased. Additionally, urbanization and changing lifestyles have led to a shift in dietary habits, with consumers opting for convenient and healthier beverage options like juices. In conclusion, the Juices market in Benin is developing due to changing customer preferences towards healthier alternatives, the rise of local and organic juice brands, and the availability of high-quality fruits and vegetables locally. The growing population and increasing disposable income in Benin, along with changing lifestyles, have also contributed to the growth of the Juices market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.