Ready-to-Drink (RTD) Coffee - Cambodia

The Ready-to-Drink (RTD) Coffee market in Cambodia is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Cambodian consumers are increasingly seeking convenience in their daily lives, including their beverage choices. Ready-to-Drink (RTD) Coffee offers a convenient and on-the-go option for busy individuals who do not have the time to brew their own coffee or visit a café. The younger population, in particular, is attracted to the trendy and modern image associated with RTD Coffee products. Additionally, the growing popularity of Western culture and lifestyle influences has also contributed to the rise in demand for RTD Coffee in Cambodia.

Trends in the market: One of the key trends in the RTD Coffee market in Cambodia is the increasing availability and variety of product options. Both local and international brands have recognized the potential of this market and have introduced a wide range of RTD Coffee products to cater to different consumer preferences. These products come in various flavors, sizes, and packaging formats, providing consumers with more choices. Another trend in the market is the focus on health and wellness. Consumers are becoming more health-conscious and are looking for RTD Coffee products that offer functional benefits, such as low sugar content, natural ingredients, and added vitamins or antioxidants. This trend reflects the global shift towards healthier lifestyles and the demand for products that align with these preferences.

Local special circumstances: Cambodia's growing urbanization and increasing disposable income have played a significant role in the development of the RTD Coffee market. As more people move to cities and adopt fast-paced lifestyles, the demand for convenient and ready-to-consume beverages like RTD Coffee has surged. Furthermore, the rise of modern retail channels, such as convenience stores and supermarkets, has made RTD Coffee more accessible to a larger consumer base.

Underlying macroeconomic factors: Cambodia's steady economic growth and improving living standards have contributed to the expansion of the RTD Coffee market. As the country's middle class continues to grow, more consumers have the purchasing power to afford premium and imported RTD Coffee products. Additionally, the increasing urbanization and tourism in Cambodia have also boosted the demand for RTD Coffee, as tourists and expatriates often seek familiar and convenient beverage options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Cambodia is witnessing growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. As consumers prioritize convenience, health, and variety in their beverage choices, the demand for RTD Coffee is expected to continue to rise in Cambodia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.