Ready-to-Drink (RTD) Coffee & Tea - Cambodia

The Ready-to-Drink (RTD) Coffee & Tea market in Cambodia has been experiencing significant growth in recent years. Customer preferences have shifted towards convenient and on-the-go beverage options, driving the demand for RTD coffee and tea products. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of this market.

Customer preferences: Cambodian consumers are increasingly seeking convenience in their daily lives, and this extends to their beverage choices. RTD coffee and tea products provide a convenient and portable option for busy individuals who are constantly on the move. The ready availability of these beverages in convenience stores, supermarkets, and even street vendors makes them an attractive choice for consumers looking for a quick and refreshing pick-me-up.

Trends in the market: One of the key trends in the RTD coffee and tea market in Cambodia is the growing popularity of flavored and specialty beverages. Consumers are becoming more adventurous in their taste preferences and are looking for unique and innovative flavors. As a result, companies are introducing new and exciting flavors to cater to this demand, such as matcha green tea, caramel macchiato, and Thai milk tea. This trend is driving the expansion of the RTD coffee and tea market in Cambodia. Another trend in the market is the increasing focus on health and wellness. Cambodian consumers are becoming more health-conscious and are seeking beverages that offer functional benefits. As a result, companies are introducing RTD coffee and tea products that are low in sugar, contain natural ingredients, and offer added health benefits such as antioxidants or vitamins. This trend is driving the development of a niche market for healthier RTD coffee and tea options.

Local special circumstances: Cambodia has a young and rapidly growing population, with a significant portion of the population comprising of young professionals and students. This demographic is more likely to opt for convenient and on-the-go beverage options, making RTD coffee and tea products a perfect fit for their lifestyle. Additionally, the rise of coffee culture and the influence of Western trends have also contributed to the growing demand for RTD coffee and tea in Cambodia.

Underlying macroeconomic factors: Cambodia has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This has allowed consumers to indulge in non-essential products such as RTD coffee and tea. Additionally, the growth of the tourism industry in Cambodia has also contributed to the development of the RTD coffee and tea market. Tourists visiting Cambodia often seek familiar and convenient beverage options, driving the demand for RTD coffee and tea products. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Cambodia is developing due to changing customer preferences, including a demand for convenience and on-the-go options. The market is also influenced by local special circumstances, such as the young and growing population, as well as underlying macroeconomic factors, such as steady economic growth and the rise of the tourism industry. These factors are driving the growth and expansion of the RTD coffee and tea market in Cambodia.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.