Bottled Water - Cambodia

The Bottled Water market in Cambodia has experienced significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Cambodia is the increasing health consciousness among consumers. With rising concerns about water quality and safety, more and more people are opting for bottled water as a safer alternative to tap water. Additionally, the convenience factor of bottled water, especially for on-the-go consumption, has also contributed to its popularity among Cambodian consumers.

Trends in the market: One of the key trends in the Bottled Water market in Cambodia is the growing demand for premium and flavored bottled water. As disposable income levels rise and consumers become more willing to spend on higher quality products, there is a shift towards premium bottled water brands that offer enhanced taste and additional health benefits. Flavored bottled water, such as those infused with fruit extracts or natural flavors, are also gaining popularity among Cambodian consumers who are looking for variety and a refreshing taste.

Local special circumstances: Cambodia's tropical climate and high temperatures for most of the year make bottled water a necessity for many people. The hot and humid weather increases the need for hydration, and bottled water provides a convenient and easily accessible solution. Additionally, the lack of reliable and safe tap water infrastructure in certain areas of the country further drives the demand for bottled water as a primary source of drinking water.

Underlying macroeconomic factors: The growing economy and increasing disposable income levels in Cambodia have played a significant role in the development of the Bottled Water market. As the country's middle class expands, more consumers are able to afford bottled water on a regular basis. Additionally, the rapid urbanization and modernization of Cambodia have led to changing lifestyles and consumption patterns, with bottled water becoming a staple in many households. In conclusion, the Bottled Water market in Cambodia has seen substantial growth due to the increasing health consciousness among consumers, the convenience factor, and the need for safe drinking water in a tropical climate. The market is also witnessing trends towards premium and flavored bottled water, driven by rising disposable incomes and changing consumer preferences. These factors, along with Cambodia's special circumstances and underlying macroeconomic factors, have created a favorable environment for the growth of the Bottled Water market in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.