Non-Alcoholic Drinks - Peru

The Non-Alcoholic Drinks market in Peru has been experiencing significant growth in recent years.

Customer preferences: Peruvian consumers have been increasingly seeking healthier beverage options, which has led to a rise in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the health benefits associated with reducing alcohol consumption. Additionally, the younger generation in Peru is more health-conscious and is actively seeking out beverages that align with their wellness goals.

Trends in the market: One of the major trends in the Non-Alcoholic Drinks market in Peru is the increasing popularity of functional beverages. These beverages are formulated with added vitamins, minerals, and other beneficial ingredients that offer specific health benefits. This trend can be attributed to the rising demand for products that not only quench thirst but also provide additional health benefits. Functional beverages such as energy drinks, sports drinks, and enhanced water have gained traction among Peruvian consumers. Another trend in the market is the growing demand for natural and organic non-alcoholic drinks. Peruvian consumers are becoming more conscious of the ingredients used in their beverages and are opting for products that are free from artificial additives and preservatives. This trend is in line with the global movement towards clean label products, and beverage companies in Peru are capitalizing on this by offering a range of natural and organic options.

Local special circumstances: Peru is known for its rich culinary traditions, and this has influenced the Non-Alcoholic Drinks market in the country. Peruvian consumers have a strong preference for traditional beverages such as chicha morada, a purple corn-based drink, and emoliente, a herbal infusion. These traditional beverages have a long history in Peru and are deeply ingrained in the local culture. As a result, they continue to be popular choices among Peruvian consumers.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Peru can also be attributed to favorable macroeconomic factors. Peru has experienced steady economic growth in recent years, which has contributed to an increase in disposable income. As a result, consumers have more purchasing power and are able to spend more on non-alcoholic beverages. Additionally, the tourism industry in Peru has been thriving, attracting a large number of international visitors who are also contributing to the growth of the market. In conclusion, the Non-Alcoholic Drinks market in Peru is witnessing growth due to changing customer preferences towards healthier options, the popularity of functional and natural beverages, the influence of traditional drinks, and favorable macroeconomic factors. As the market continues to evolve, beverage companies in Peru will need to adapt to these trends and cater to the evolving needs of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.