Non-Alcoholic Drinks - Kenya | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$4.96bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$66.31m in 2024.
Revenue, combined amounts to US$5.03bn in 2024.
The revenue, at home is expected to grow annually by 6.57% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$88.29 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 3.64bn L by 2024.
Volume, out-of-home is expected to amount to 19.50m L in 2024.
Volume, combined is expected to amount to 3.66bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 2.0% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 64.80L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Kenya has been experiencing significant growth in recent years.

Customer preferences: Kenyan consumers have shown a growing preference for healthier beverage options, which has contributed to the increasing demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a number of factors, including a greater awareness of the health risks associated with excessive alcohol consumption and an increasing focus on personal wellness. Additionally, the rise of social media and the influence of international trends have also played a role in shaping consumer preferences in Kenya.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Kenya is the growing popularity of natural and organic beverages. Consumers are increasingly seeking out drinks that are made with natural ingredients and are free from artificial additives. This trend is in line with the global movement towards healthier and more sustainable food and beverage options. As a result, companies in the Non-Alcoholic Drinks market in Kenya are introducing new products that cater to this demand, such as natural fruit juices, herbal teas, and coconut water. Another trend in the market is the increasing availability of non-alcoholic alternatives to traditional alcoholic beverages. This is particularly evident in the beer market, where there has been a rise in the production and consumption of non-alcoholic beers. This trend can be attributed to changing social norms and an increasing number of individuals who choose not to consume alcohol for various reasons. As a result, breweries in Kenya are investing in the development of non-alcoholic beer options to cater to this growing segment of the population.

Local special circumstances: Kenya has a young and growing population, with a large percentage of the population under the age of 30. This demographic group is more open to trying new and innovative beverage options, which has contributed to the growth of the Non-Alcoholic Drinks market in the country. Additionally, Kenya has a vibrant tourism industry, which has also played a role in driving the demand for non-alcoholic beverages. Tourists, particularly those from Western countries, often seek out non-alcoholic options when visiting Kenya, which has led to an increase in the availability and variety of non-alcoholic drinks in the market.

Underlying macroeconomic factors: Kenya has experienced steady economic growth in recent years, which has contributed to an increase in disposable income levels. This has allowed consumers to spend more on non-essential items, including beverages. Additionally, the government of Kenya has implemented policies to promote local manufacturing and reduce the importation of goods. This has created opportunities for local beverage manufacturers to expand their operations and meet the growing demand for non-alcoholic drinks in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.