Bottled Water - Mongolia

The Bottled Water market in Mongolia has been experiencing steady growth in recent years, driven by changing consumer preferences and increasing health consciousness.

Customer preferences: Mongolian consumers are increasingly opting for bottled water as their preferred choice of beverage. This can be attributed to several factors. Firstly, there is a growing awareness of the importance of hydration and the health benefits of drinking water. As a result, consumers are becoming more conscious of the quality and safety of the water they consume, leading them to choose bottled water over tap water. Additionally, the convenience and portability of bottled water make it an attractive option for consumers on the go.

Trends in the market: One of the key trends in the Bottled Water market in Mongolia is the rising demand for premium and flavored water products. As consumers become more health-conscious, they are willing to pay a premium for bottled water that is perceived to be of higher quality or offers additional benefits such as enhanced flavors or added minerals. This trend is driven by a desire for healthier alternatives to sugary beverages and a growing interest in functional beverages. Another trend in the market is the increasing popularity of eco-friendly packaging options. Mongolian consumers are becoming more environmentally conscious and are actively seeking out bottled water brands that use sustainable packaging materials, such as recycled plastic or biodegradable materials. This trend is in line with global efforts to reduce plastic waste and minimize the environmental impact of packaging.

Local special circumstances: Mongolia is known for its harsh climate, with extreme temperatures and limited access to clean water sources in certain regions. This creates a unique market opportunity for bottled water companies, as consumers rely on bottled water as a safe and reliable source of hydration. Additionally, the nomadic lifestyle of some Mongolian communities, who frequently travel long distances, further drives the demand for portable water options.

Underlying macroeconomic factors: The Bottled Water market in Mongolia is also influenced by macroeconomic factors. Mongolia has experienced rapid economic growth in recent years, leading to an increase in disposable income and a rise in living standards. As a result, consumers are able to afford bottled water as a regular part of their daily consumption. Furthermore, urbanization and changing lifestyles have also contributed to the growth of the market, as more people are living in cities and have access to a wider range of packaged beverages. In conclusion, the Bottled Water market in Mongolia is witnessing growth due to changing customer preferences, including a focus on health and convenience. The market is also influenced by trends such as the demand for premium and flavored water products, as well as eco-friendly packaging options. Local factors such as Mongolia's climate and nomadic lifestyle further contribute to the market's development. Overall, the market is supported by underlying macroeconomic factors such as economic growth and urbanization.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.