Bottled Water - LATAM

The Bottled Water market is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers are increasingly choosing bottled water over other beverages due to its perceived health benefits and convenience. With growing health consciousness, consumers are opting for bottled water as a healthier alternative to sugary drinks. Additionally, the convenience of bottled water, especially in single-serve packaging, appeals to busy individuals who are constantly on the go.

Trends in the market: One of the major trends in the Bottled Water market is the rise of premium waters. Another trend in the market is the increasing demand for sustainable packaging solutions. Customers are becoming more environmentally conscious and are actively seeking bottled water brands that use eco-friendly packaging materials such as recycled plastic or biodegradable materials. This trend is driven by concerns over plastic waste and its impact on the environment.

Local special circumstances: In certain regions, the Bottled Water market is influenced by local special circumstances. For example, in areas with poor water quality or unreliable water infrastructure, consumers rely heavily on bottled water as a safe and convenient source of drinking water. This is particularly evident in developing countries where access to clean drinking water is limited. In some countries, cultural preferences also play a role in driving the demand for bottled water. For instance, in countries with a strong tea or coffee culture, bottled water is often consumed alongside these beverages as a means to cleanse the palate or enhance the overall drinking experience.

Underlying macroeconomic factors: The growth of the Bottled Water market is also influenced by underlying macroeconomic factors. Rising disposable incomes, urbanization, and changing lifestyles are driving the demand for bottled water in many countries. As more people move to cities and adopt busier lifestyles, the need for convenient and portable hydration solutions increases, leading to a higher demand for bottled water. Additionally, the increasing prevalence of waterborne diseases in certain regions has also contributed to the growth of the Bottled Water market. 

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.