Ready-to-Drink (RTD) Coffee - Baltics

The Ready-to-Drink (RTD) Coffee market in Baltics has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing demand for convenient and on-the-go beverage options. Customer preferences in the RTD Coffee market in Baltics have shifted towards healthier and more natural options. Consumers are increasingly looking for beverages that are low in sugar, free from artificial additives, and made with high-quality ingredients. This trend is in line with the global shift towards healthier lifestyles and the growing awareness of the impact of diet on overall health and well-being. One of the key trends in the RTD Coffee market in Baltics is the growing popularity of cold brew coffee. Cold brew coffee is made by steeping coffee grounds in cold water for an extended period of time, resulting in a smoother and less acidic taste compared to traditional hot brewed coffee. This trend is driven by the increasing demand for specialty coffee and the desire for a more premium coffee experience. Another trend in the market is the rise of functional RTD coffee products. These products are infused with additional ingredients such as vitamins, minerals, and botanical extracts, which are believed to provide various health benefits. This trend reflects the growing interest in functional beverages and the desire for products that offer more than just a caffeine boost. Local special circumstances in the RTD Coffee market in Baltics include the region's strong coffee culture and the popularity of coffee as a social beverage. Coffee is deeply ingrained in the Baltics' social fabric, with coffee breaks being an important part of daily life. This cultural affinity for coffee has contributed to the growth of the RTD Coffee market, as consumers seek convenient and portable options to enjoy their favorite beverage on the go. Underlying macroeconomic factors that have influenced the development of the RTD Coffee market in Baltics include rising disposable incomes and changing lifestyles. As incomes have increased in the region, consumers have more discretionary spending power, which has allowed them to indulge in premium and convenience-driven products like RTD coffee. Additionally, the fast-paced nature of modern lifestyles has led to a greater demand for on-the-go options, further driving the growth of the RTD Coffee market. In conclusion, the Ready-to-Drink (RTD) Coffee market in Baltics is experiencing growth due to changing customer preferences, including a focus on healthier options, the popularity of cold brew coffee, and the rise of functional beverages. Local special circumstances, such as the region's strong coffee culture, and underlying macroeconomic factors, such as rising disposable incomes and changing lifestyles, have also contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.