Prestige Cosmetics - Eastern Asia

Revenue in the Prestige Cosmetics market amounts to US$7.98bn in 2024. The market is expected to grow annually by 5.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$4.88 are generated in 2024.

Definition:

Prestige Cosmetics include decorative cosmetics like make-up, lipsticks and gloss, eyeshadow and mascara, nail polish and similar products. The overall market definition is aligned with the Cosmetics market in the Consumer Market Insights Beauty and Personal Care market, while here only the super- and ultra-price range is considered. Professional products produced for cosmetic parlors are not included. Likewise, only product sales are included, and beauty services are excluded.

Structure:

The Prestige Cosmetics market is divided into 3 markets:

Prestige Face including high-quality, luxury beauty products designed for the face, such as foundation makeup, concealers, face powders, BB and CC creams.
Prestige Lips including high-quality, luxury beauty products designed for the lips, such as lipsticks, lipliner or lip gloss.
Prestige Eyes including high-quality, luxury beauty products designed for the eyes, such as foundation mascara, eyeliner, eye shadow and makeup for eyebrows.

Additional Information:

The shown market data are based on an analysis of the biggest luxury companies in the world. A complete list of all companies and brands covered can be found in the methodology description. Sales by smaller companies or artisanal production unaffiliated with the companies covered are not included. A detailed list of all assessed companies and their brands can be found in the methodology. All data are shown at retail value, which includes markups for retail distribution and sales taxes.

L’Óréal’s Luxe division (e.g. Lancôme), Estée Lauder (MAC and other brands) and LVMH’s cosmetic brands (e.g. Benefit) as well as Coty’s Luxury and Shiseido’s Prestige divisions are the most important players in this field.

Decorative cosmetics (make-up, mascara, eye-lashes, lipstick, nail-polish, foundations and similar products)
Luxury segments and brands of the companies covered (see methodology for list)

Skin care products
Artisanal and small-scale production unaffiliated with the covered companies (see methodology for list)

Data coverage:
The data encompasses B2C enterprises. Figures are based on reported company revenue data from the main players of the market. The market data presented here is based on an analysis of the financial filings of a set of market leading companies that target the luxury segments within the specified categories and only companies with a revenue from more then 150 million US-Dollars per year are considered. Smaller companies and artisanal production unaffiliated with the covered companies are not included in the data.

Modelling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Luxury Goods industry. Since reporting standards vary widely between companies, an array of estimation techniques has been employed to harmonize the reported key performance indicators with the market definitions employed here. For example, among other indicators, the resident population of High-Net-Worth Individuals (abbreviated as HNWI, people with investible assets exceeding 1 million US-Dollars) has been used in combination the Google Trends relative search interest on each company to allocate sales geographically.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behaviour of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Luxury Goods market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modelled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).