Luxury Watches & Jewelry - EU-27 | Statista Market Forecast

Revenue in the Luxury Watches & Jewelry market amounts to US$19.26bn in 2024. The market is expected to grow annually by 2.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$61bn in 2024).
In relation to total population figures, per person revenues of US$43.04 are generated in 2024.

Definition:

Watches & Jewelry are usually referred to as “hard luxury” to differentiate them from fashion and accessories, which are made from comparatively “soft” materials. The overall definition of this market follows broadly the Consumer Market Insights Watches & Jewelry market in the Accessories market, while here only sales of luxury brands are considered, and consequently, trend watches and fashion jewelry are excluded. Another difference is that luxury watches include hand-made watches that are not included in the Accessories market of the Consumer Market Insights.

Structure:

The Luxury Watches & Jewelry is divided into 2 markets:

Luxury Watches that contain luxury wristwatches, pocket watches, handmade and industrially produced watches and luxury segments and brands of the companies covered.
Luxury Jewelry that constitutes a part of the market that is called “hard luxury” to differentiate it from fashion, accessories and cosmetics, which are made from “soft” materials. It includes jewelry (gem-sets, bracelets, necklaces, wrist gems, earrings, brooches etc.) and luxury segments and brands of the companies covered.

Additional Information:

The shown market data are based on an analysis of the biggest luxury companies in the world. Accordingly, watches and jewelry from smaller companies or artisanal production unaffiliated with the companies covered are not included. A complete list of all companies and brands covered can be found in the methodology description. All data are shown at retail value, which includes markups for retail distribution and sales taxes.

The biggest players in this field are LVMH, Richemont, Kering, Swatch, Chow Tai Fook and Rolex.

Watches
Jewelry
Luxury segments and brands of the companies covered (see methodology for list)

Watch parts and -bands
Unfinished raw materials for jewelry (precious metals, pearls, precious or semi-precious stones)
Artisanal and small-scale production unaffiliated with the covered companies (see methodology for list)

Hard luxury is a mainstay of the personal luxury goods industry and still accounts for a high share of sales, yet it has been characterized by relatively low growth in recent years due to an economic slowdown and changing consumption habits, especially in the Greater China region, which used to fuel global sales at the beginning of the decade. The biggest players in this field are LVMH, Richemont, Kering, Swatch, Chow Tai Fook, Lao Feng Xiang, and Rolex. A detailed list of all assessed companies and their brands can be found in the methodology.

Data coverage:
The data encompasses B2C enterprises. Figures are based on reported company revenue data from the main players of the market. The market data presented here is based on an analysis of the financial filings of a set of market leading companies that target the luxury segments within the specified categories and only companies with a revenue from more then 150 million US-Dollars per year are considered. Smaller companies and artisanal production unaffiliated with the covered companies are not included in the data.

Modelling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Luxury Goods industry. Since reporting standards vary widely between companies, an array of estimation techniques has been employed to harmonize the reported key performance indicators with the market definitions employed here. For example, among other indicators, the resident population of High-Net-Worth Individuals (abbreviated as HNWI, people with investible assets exceeding 1 million US-Dollars) has been used in combination the Google Trends relative search interest on each company to allocate sales geographically.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behaviour of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Luxury Goods market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modelled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Personal luxury goods is the second-largest segment of the luxury industry after luxury cars. Encompassing luxury apparel, accessories, watches, jewelry and eyewear, the revenue of the personal luxury goods market has increased at a steady pace over the past decade, apart from the hiccup caused by the coronavirus (COVID-19) pandemic. The United States is projected to be the market leader in personal luxury goods with a revenue of about 83.3 billion U.S. dollars, followed by China. By 2028, the United States is expected to retain its position as the leading country where the personal luxury goods market generates the highest revenue worldwide. Parallel to this, American nationals make up the leading consumer group when it comes to luxury goods consumption.