Market Insights Consumer Household Appliances Small Appliances

Toasters - G20

The revenue in the Toasters market in 2024 is estimated to be US$2.40bn.
The market is projected to experience an annual growth rate of 3.28% from 2024 to 2029 (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this segment, with an expected revenue of US$876m in 2024.
In terms of per household revenue, in 2024, each household is anticipated to generate US$2.48.
By 2029, the volume in the Toasters market is predicted to reach 74.9m pieces.
Additionally, there is an expected volume growth of 1.1% in 2025.
The average volume per household in the Toasters market is estimated to be 0.07pieces in 2024.
It is worth noting that these numbers are specific to the country within the G20.
In the United States, the toaster market is experiencing a shift towards smart toasters with advanced features and connectivity options.

Key regions: China, India, United States, Japan, Worldwide

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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.