Coffee Machines - Peru

Definition: The market for coffee machines encompasses a range of electric appliances used for brewing coffee at home. These products exhibit variability in terms of brewing principle, function, size, and price, ranging from basic drip coffee machines producing large quantities of black coffee to capsule machines offering single-serve coffee with simplicity, as well as high-end, fully automated espresso machines combining grinding, pouring, and frothing functionalities to produce customized cappuccino or white coffee. However, it is essential to note that different regions have their unique coffee cultures and brewing methods. Therefore, accessories, such as grinders, milk frothers, and spare parts, professional coffee machines for HoReCa and office use, and alternative brewing methods such as French press, cold-brewing systems, Moka stovetops, and percolators are not included within this segment.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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