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  3. Household Appliances
  4. Small Appliances

Air Fryers - Italy

Italy
  • Revenue in the Air Fryers market amounts to US$128.70m in 2024. The market is expected to grow annually by 8.21% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$2bn in 2024).
  • In relation to the total number of households, per household revenues of US$5.07 are generated in 2024.
  • In the Air Fryers market, volume is expected to amount to 1.81m pieces by 2029. The Air Fryers market is expected to show a volume growth of 8.0% in 2025.0.
  • The average volume per household in the Air Fryers market is expected to amount to 0.05pieces in 2024.

Definition: An air fryer is a kitchen equipment that cooks food using hot air circulation and a small amount of oil, resulting in a crispy and evenly cooked result similar to deep frying. It is considered as a healthier alternative to standard frying methods since it reduces the amount of oil used while retaining the desired texture and flavor of fried items.

Additional information: The market comprises key performance indicators such as revenues, volume, price per unit, average revenue and volume per household, and sales channels.

Note that the volume sales only refer to B2C (business to consumer) sales, via both the offline and the online channel. The average revenue and volume per household are determined by dividing the revenues and volume by the number of households, where a household refers to a house and its occupants, regarded as a unit. Finally, price per unit refers to the cost of a single unit of the product.

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In-Scope

  • Basket-style air fryers such as Ninja Air Fryer Max XL
  • Oven-style air fryers such as Ninja Foodi Digital Air Fry Oven
  • Toaster Oven-style air fryers such as Hamilton Beach Sure-Crisp Air Fryer Toaster Oven 31403C

Out-Of-Scope

  • Deep Fryers such as Orbit Classic Hot Electric Deep Fryer
  • Microwave Ovens such as LG 28L Charcoal Convection All-In-One Microwave Oven
Air Fryers: market data & analysis - Cover

Market Insights report

Air Fryers: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Volume

    Most recent update: May 2024

    Source: Statista Market Insights

    Most recent update: May 2024

    Source: Statista Market Insights

    Price

    Most recent update: May 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: May 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on consumer spending on Household Appliances.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global Survey), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as number of households, consumer spending, and price level index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing, for instance. The selection of forecasting techniques is based on the behavior of the relevant market.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Survey data is reweighted for representativeness.

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    Air Fryers: market data & analysis - BackgroundAir Fryers: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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